La Growth Machine, often abbreviated as LGM, is a French automated sales prospecting platform. Its concept is simple yet remarkably effective: you build sequences of actions (LinkedIn messages, emails, voice notes, tweets, etc.) and LGM runs them for you, at a human pace, without your prospects noticing the automation.
Designed from the outset for sales teams, growth managers, and ambitious freelancers, the tool has quickly established itself as one of the leading European platforms in its category. Today, it boasts over 25,000 active users, an average rating of over 4.5/5 on major review platforms, and an average response rate of 35% for well-configured campaigns.
This guide is designed to give you a complete and honest overview of LGM: features, pricing, getting started, real-world use cases, limitations and alternatives. Whether you are new to outbound prospecting or looking to refine an established stack, you should come away with clear answers.
Manual sales prospecting is time-consuming. Sending LinkedIn messages one by one, following up by email three days later, following up again, recording the responses in a spreadsheet… Most freelancers and salespeople know this cycle all too well. And it doesn’t scale.
LGM solves this problem by centralizing all your channels in a single tool. Whereas you previously used LinkedIn Sales Navigator to source leads, an email marketing tool to send your sequences, and a CRM to track your interactions, LGM brings it all together in a single interface.
The tool allows you to automate multichannel sequences: visiting a LinkedIn profile, sending an invitation, a message, an email, or even a LinkedIn voice note or tweet. Each step is triggered based on your prospect’s behavior (Did they accept your invitation? Did they reply to your email?). You build a decision tree, and LGM executes it.
Compared to tools like Waalaxy or PhantomBuster, LGM stands out in two key areas: security and feature richness. LGM operates entirely in the cloud, with dedicated mobile 5G proxies for each identity, making the automation virtually undetectable by LinkedIn’s monitoring systems. There are no browser extensions to install, and no risk of being banned due to unusual activity on your computer.
LGM is primarily aimed at B2B sales teams, growth managers, independent professionals who prospect regularly and lead generation agencies. If you work in B2C, or if your prospecting is limited to a few dozen contacts per month, the investment may seem excessive. However, as soon as you have ambitious pipeline goals, the tool quickly pays for itself.
A quick comparison with the most well-known alternatives:
| Tool | Channels | LinkedIn Security | Enrichment | Admission price |
|---|---|---|---|---|
| La Growth Machine | LinkedIn, Email, Twitter/X, Phone | Very high (cloud-native) | Included in all plans | ~€60/month/identity |
| Waalaxy | LinkedIn, Email | Average (extension) | Limited | ~40 s per month |
| Lemlist | Mainly email | N/A | Midterm | ~39 s per month |
| Apollo.io | Email, LinkedIn (limited) | Low | Integrated database | ~49 $/month |
LGM operates on an identity-based pricing model. An identity is a profile (typically a LinkedIn account linked to one or more email addresses) that runs campaigns automatically. You are not charged for people who view the dashboards or respond to leads—only for those who are running active sequences.
| Plan | Monthly price / identity | What's included |
|---|---|---|
| Basic | ~€60 / month | LinkedIn + Email, 250 enriched leads per month, 3 active campaigns, LinkedIn voice notes, access to reports |
| Pro | ~€110 / month | All Basic features + phone, centralised LinkedIn + Email inbox, Magic Messages (AI), A/B testing, API + Zapier, 400 enriched leads per month, up to 5 sending emails per identity |
| Ultimate | ~€165–180 / month | All Pro features + Twitter/X, custom workflows, unlimited campaigns, 1,000 enriched leads per month, native CRM integration (HubSpot, Pipedrive), up to 10 sending emails per identity |
A free 14-day trial is available on all plans, with no credit card required. This is a real strength: you get access to all the features for two weeks, which is more than enough to test real campaigns and measure the potential of the tool for your business.
For agencies or teams that need more than 6 identities, LGM also offers Agency plans with specially negotiated terms.
LGM’s onboarding process is fairly guided, but you should still allow some time to get used to it. Plan on spending between one and two hours setting everything up properly before launching your first campaign.
After creating your account, the first step is to connect your LinkedIn identity. LGM does not ask for your credentials directly in the interface: you go through a secure process that links your account without exposing your authentication data. Once connected, you set the daily action limits (invitations, messages, profile visits) in line with the tool’s recommendations, which are calibrated to stay within LinkedIn’s safety thresholds.
Next, you add your sending email addresses. On the Pro plan, you can connect up to 5 different inboxes per identity, which allows automatic rotation and improves the deliverability of your cold emails.
LGM is organized into four main areas:
This is where you import or build your prospect lists. You can import from LinkedIn Sales Navigator, from a CSV file, or use the LGM Finder (a built-in search feature). Data enrichment then happens automatically: the tool retrieves verified email addresses, phone numbers, LinkedIn profiles, and other contextual data for each prospect.
This is the core of the tool. You build your sequences using a drag-and-drop visual editor. Each node represents an action (sending a message, viewing a profile, sending an email, a waiting period, etc.), and each branch represents a conditional path (“if the person has responded, do X; otherwise, do Y”).
Available from the Pro plan onwards, this centralised inbox brings together all LinkedIn and email replies in a single interface. This is particularly useful when you manage several identities at the same time.
Available starting with the Basic plan, they give you a clear overview of performance by channel, by campaign, and by sequence stage.
Choose a template from the library provided by LGM (there are dozens available, organized by purpose: scheduling appointments, recruitment, partnerships, etc.), customize the messages using the available dynamic variables (first name, company, job title, etc.), select your audience, set your sending limits, and launch the campaign. In reality, once you understand how the sequences work, the whole process takes less than 30 minutes.
Here’s what actually sets LGM apart from a traditional prospecting tool.
This is the heart of LGM. The wide range of available channels (LinkedIn, email, Twitter/X, phone), combined with conditional logic, allows you to create sophisticated scenarios. For example: visit the prospect’s LinkedIn profile, wait 2 days, send an invitation, wait 3 days if accepted, then send a LinkedIn message; if there’s no response within 5 days, send an email, then follow up 7 days later.
Once set up, this type of sequence can run continuously for hundreds of prospects at the same time, without any manual intervention on your part.
LGM uses an approach known as “Waterfall Enrichment”: the tool queries several data sources in succession to find your prospects’ contact details. The result: verified emails, business and personal phone numbers, complete LinkedIn profiles and company information. Each plan includes a monthly allowance of enrichment credits (250 for Basic, 400 for Pro, 1,000 for Ultimate). If you exceed this quota, additional credits are available for purchase.
Available starting with the Pro plan, Magic Messages is an AI-powered copywriting assistance feature. Using your prospect’s LinkedIn profile and your campaign context, LGM generates personalized message drafts. It’s not a substitute for your own copywriting, but it’s a great tool to help you personalize messages at scale.
LGM is one of the few tools that offers the integration of LinkedIn voice messages into automated sequences. This feature, available starting with the Basic plan, adds a level of personalization that is difficult to replicate with text alone. User feedback on this channel is generally very positive in terms of response rates.
Unlike browser extensions that automate actions from your computer (and are therefore detectable by LinkedIn), LGM operates entirely from cloud servers using dedicated mobile 5G proxies for each identity. Your LinkedIn account is associated with a fixed, consistent IP address, which significantly reduces the risk of being restricted or banned.
Theory is good, but practice is better. Here are five real-world situations in which LGM delivers immediate value.
You’re a freelance consultant and want to reach out to 50 companies a week without spending 10 hours on it. With LGM, you import a list from LinkedIn Sales Navigator (filtered by industry, company size, and decision-maker’s job title), set up a 4- to 5-step sequence over 15 days, and only step in when a positive response arrives in your centralized inbox. The rest happens automatically.
Recruiters use LGM to approach passive candidates on LinkedIn. The logic is identical to sales prospecting: you identify your targets, you build a sequence with a personalised outreach message, a follow-up that stands out and an email if there is no reply on LinkedIn. LGM is particularly effective for tech profiles that are hard to reach through traditional job boards.
An agency looking to form partnerships with other complementary organizations can use LGM to approach its targets in a structured way. The combination of LinkedIn and email—with careful personalization at every step—generates response rates that are significantly higher than those of a simple cold email.
LGM isn’t just a tool for acquiring new customers. You can use it to reconnect with former customers or contacts who have been inactive for more than 6 months. A short sequence (2 or 3 touchpoints over 10 days) is usually enough to get the conversation going again.
If you’re targeting foreign markets (the UK, Germany, the United States, etc.), LGM makes it easy to manage multiple identities with different configurations for each market. You can set up one identity for prospecting in French and another for English, with sequences and sending windows tailored to the respective time zones.
LGM provides recommendations for action limits (invitations per day, messages per hour, etc.) based on real data collected from thousands of users. Follow these recommendations closely, especially if your LinkedIn account is new or not very active. A gradual increase is always better than going all out from the start.
Available in recent plans, Social Warming involves simulating natural activity on LinkedIn before launching a campaign—such as viewing profiles and interacting with posts. This “warms up” your account and reinforces the legitimacy of your actions in the eyes of the platform’s algorithms.
The Pro plan includes an A/B testing feature that lets you compare two versions of a message within the same audience segment. Start by testing your hooks first—that’s usually where the bulk of your response rate is determined.
If you’re sending cold emails on a large scale, rotating between multiple sender addresses is essential for maintaining good deliverability. LGM does this automatically starting with the Pro plan (up to 5 inboxes per identity, 10 with the Ultimate plan). Combined with a preliminary warm-up of your addresses, this is a very effective strategy.
Using the API available in the Pro and Ultimate plans, you can connect LGM to any tool in your stack. A typical workflow: When a prospect responds positively in LGM, an automation via Zapier automatically creates a deal in your CRM and sends a Slack notification to your team.
LGM integrates natively with HubSpot and Pipedrive on the Ultimate plan. Synchronisation is bidirectional: leads created in LGM are pushed to your CRM with the complete history of interactions, and lifecycle updates are synchronised automatically.
For other CRMs (Salesforce, Salesflare, etc.), the connection goes through Zapier or the LGM API, which requires a little more setup but remains accessible even without advanced technical skills.
LGM also integrates easily with sourcing tools such as Hunter, Kaspr, or DropContact to enrich your lists before importing them into LGM, if you’d like to supplement the tool’s native enrichment capabilities.
A common workflow in teams that use LGM:
LinkedIn Sales Navigator (sourcing) → LGM (data enrichment + sequences) → HubSpot (CRM follow-up) → Slack (team notifications)
This kind of fully automated pipeline can generate appointments almost autonomously once it is properly configured.
LGM is a powerful tool, but it isn’t suitable for everyone or every situation. Here are a few limitations to be aware of before you commit to it.
The per-identity model makes sense for a solo professional or a small team, but it becomes expensive as you scale up. With 5 identities on the Pro plan, you’ll exceed €550 per month. Flat-rate alternatives, designed for agencies, may prove to be more cost-effective once you reach a certain volume.
On the Basic and Pro plans, you are limited to the templates provided by LGM. Creating fully custom sequences is reserved for the Ultimate plan. This is a significant drawback for teams that have very specific needs in terms of scenarios and do not want to immediately upgrade to the highest tier.
LGM is not a tool you can master in 10 minutes. The logic of conditional sequences, identity configuration, managing sending windows… all of this requires an initial investment. Users who are new to outbound prospecting may feel slightly overwhelmed at the start. The documentation and the support (entirely in-house in France, on all plans) partly offset this drawback.
If you use a CRM other than these two, you’ll have to use Zapier or the API. It’s not a deal-breaker, but it does add a layer of complexity.
Are you just starting out and looking for something more accessible? Waalaxy is a great place to start with automated LinkedIn prospecting, and it’s more affordable. Do you mainly need email automation? Lemlist remains the go-to tool for this channel. Looking for a database and email prospecting in a single tool? Apollo.io is worth checking out.
The most frequently asked questions before getting started on LGM, with straightforward answers.
This risk exists with any LinkedIn automation tool. LGM minimizes this risk through its cloud-based architecture and dedicated proxies, as well as by incorporating recommended action limits based on real-world data. By following these recommendations and gradually increasing volume, the risk remains very low.
Yes. You can import lists from a CSV file or use the LGM Finder directly within the interface. That said, Sales Navigator remains the most powerful source for precise targeting, particularly based on criteria such as company size, job level, or signals of purchase intent.
The first responses usually come in within the first few days of an active campaign. Out of 200 to 300 contacts, a positive response rate of 5 to 10 percent (or 10 to 30 responses) is realistic if your targeting and messaging are well-calibrated. Experienced teams report averages well above that.
Absolutely. LGM is used by many recruiters to reach out to passive candidates on LinkedIn. The logic is exactly the same as for sales prospecting, with sequences tailored to the HR context.
Yes, through multi-identity management. Each client corresponds to a distinct identity (with its own LinkedIn account and its own email addresses for sending messages). The Agency plans are specifically designed for this use case, with tiered pricing starting at 6 identities.
Yes, and that’s one of the strengths frequently mentioned in user reviews. Support is entirely in-house in France, available via chat on all plans, with teams that know the tool inside and out. No outsourcing, no generic responses.
PhantomBuster is more focused on scraping and data extraction, with a modular approach (“phantoms” for each action). LGM is a complete prospecting platform, with a sequence editor, a centralised inbox and built-in enrichment. The two tools can complement each other, but they do not address the same primary need.
Yes: A 14-day free trial is available on all plans, with no credit card required. You have full access during this period, allowing you to test real campaigns before committing.
La Growth Machine is today one of the most accomplished multichannel prospecting tools on the European market. Its combination of LinkedIn safety, functional richness and automatic enrichment makes it a credible solution for any team looking to structure and automate its outbound prospecting.
Three key takeaways:
1. LGM centralises LinkedIn, email, Twitter/X and phone in a single sequence editor, which avoids scattering your work across several tools.
2. The identity-based model works well for individuals and small teams, but can become costly as the organization grows.
3. There is a real learning curve at first, but the high-quality French support and the wide variety of available templates significantly speed up the learning process.
