AdOpt Code Promo

AdOpt is a Consent Management Platform (CMP) designed to help businesses manage user consent for cookies and tracking technologies in compliance with major data protection regulations. The platform covers GDPR, LGPD (Brazil's General Data Protection Law), CCPA, DPDPA, PIPEDA, CNIL requirements, and over 30 other regional frameworks, making it relevant for companies operating across multiple jurisdictions.

The cookie banner is the visible layer of the product, but what sits behind it is considerably more structured. When a new visitor lands on a website where AdOpt is installed, the platform presents a consent notice with clear, symmetrical options: accept all, reject all, or customize by category. Once a choice is made, AdOpt logs that consent with a timestamped record and releases only the cookies the visitor has authorized. Returning visitors are recognized automatically and not prompted again unless they choose to update their preferences or unless a consent reset is triggered by the site owner.

Tag scanning and blocking form another core layer. AdOpt scans the website to identify all tags firing trackers such as cookies, local storage, and session storage. Each tag is categorized, documented with expiration dates and descriptions, and held from loading until the visitor grants the appropriate consent. This preventive blocking operates through Google Tag Manager, via a direct code snippet, or through the API, depending on the setup.

The platform is a Google-certified CMP and integrates natively with Google Consent Mode V2 and Google Tag Manager. This means that when a visitor declines analytics or advertising cookies, Google's measurement tools adapt their behavior accordingly through conversion modeling rather than simply going dark, which is particularly important for teams running paid advertising campaigns.

Multi-language and geo-targeting are automatic. AdOpt detects the visitor's browser language and geolocation, adjusts the banner text accordingly, and applies the regulatory framework appropriate for that visitor's region. The banner is available in more than 30 languages, and the compliance logic updates automatically as new regulations are added to the platform's coverage.

The consent logs dashboard gives account administrators a centralized view of all consents recorded, organized by banner and organization. It tracks unique visitor counts, total consents given, and data subject requests, with search and filter capabilities and scheduled report delivery by email.

AdOpt also includes a DSAR (Data Subject Access Request) module with a dedicated privacy portal where visitors can submit rights requests, opt-out or data download, directly from the website. The platform manages these requests, tracks their status, and allows CSV exports for audit purposes.

AI-assisted document generation helps create cookie policies and privacy policies directly within the platform, which can then be hosted on AdOpt and linked from the banner. A compliance dashboard visualizes the current maturity level of a site's privacy setup, which is useful for reporting to clients or stakeholders. The platform also maintains a full audit log of every change made, with user attribution, timestamps, and document version tracking.

• Setup measured in minutes, not hours: The installation process boils down to pasting a single code tag in the site header, or for WordPress users, entering a Banner ID into the plugin. AdOpt then handles the technical configuration automatically: DNS settings, tag scanning, banner deployment, and consent mode integration. For businesses without in-house technical resources, this low barrier to implementation is genuinely significant. Most competing platforms require considerably more setup work before a compliant banner is actually live.

• A particularly strong fit for LGPD complianc: AdOpt has developed a notable reputation in the Brazilian market as the go-to CMP for LGPD compliance, and this shows in the platform's feature depth around Brazilian regulatory requirements. For companies operating in or entering the Brazilian market, the combination of LGPD-specific logic, Portuguese-language support, and a team that understands the regulatory context is a meaningful differentiator from European-focused alternatives that treat LGPD as an afterthought.

• Google Consent Mode V2 integration included from the free tier: For businesses running Google Ads or relying on Google Analytics, Consent Mode integration is no longer optional: without it, non-consenting users are simply excluded from attribution models, which distorts campaign data. AdOpt's native integration with Google Consent Mode and its certified CMP status with Google means this setup works out of the box, without additional configuration layers or third-party workarounds.

• The DSAR portal removes a significant operational burden: Handling data subject access requests manually (tracking who requested what, when, and what the response was) is time-consuming and prone to gaps. AdOpt's integrated privacy portal centralizes this workflow, giving visitors a structured submission path and giving the business a clean audit trail. For teams without a dedicated DPO, this is one less process to build and maintain manually.

• The compliance dashboard turns an abstract obligation into something presentable: The visual maturity indicator, which shows the current compliance level of a site, is cited by users as particularly useful in agency and consulting contexts where you need to communicate progress to non-technical clients or senior stakeholders. It converts regulatory status into a clear graphic rather than a legal summary.

• Customization depth is limited on lower-tier plans: Several users have noted that in the simpler plans, the banner's visual customization is restricted: color options, font control, layout variations, and light/dark mode settings are only available from paid plans, and removing the AdOpt logo requires a custom plan. For businesses where the banner's visual integration into the site design matters, this creates a noticeable gap between what the free plan shows and what a polished, on-brand experience actually requires.

• Pricing in USD creates friction for non-US markets: For a platform with a strong presence in Brazil and Europe, billing exclusively in US dollars (on monthly plans) has been a recurring complaint among users who would prefer local currency invoicing. Annual and custom plans can be invoiced in Brazilian Real, but this workaround isn't immediately obvious and requires contacting the sales team.

• Advanced customization requires technical knowledge: While the standard setup is genuinely simple, users who want to fine-tune class overrides, configure advanced geo-targeting rules, or implement complex multi-site configurations report that the documentation can be insufficient and that some features require developer-level familiarity to configure correctly. The platform is well-designed for the 80% use case but less forgiving for edge cases.

• Report depth in the analytics section is still developing: Some users have flagged that the reporting capabilities, particularly for detailed consent rate breakdowns by traffic source or A/B testing of banner configurations, are less granular than what dedicated analytics tools offer. For teams that want to optimize consent rates as a metric rather than simply record them, the current dashboard provides visibility but limited diagnostic power.

AdOpt offers a free plan with core compliance features included, making it accessible for smaller sites or those starting their compliance journey. Paid plans unlock advanced styling, geo-targeting, custom branding, and deeper reporting.

The platform has four pricing tiers; exact pricing for paid plans is usage-based and should be confirmed directly on the AdOpt website, as rates have evolved. Annual billing is available and includes local currency options for some markets.