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Hotjar
Software information
Hotjar
Hotjar is a user experience analysis platform that helps companies understand visitor behavior on their website. It offers tools such as heatmaps, which show where users click and scroll, as well as session recordings to observe interactions in real time.
Hotjar also lets you create surveys and questionnaires to gather direct feedback from users. These insights enable companies to identify friction points, improve site ergonomics and optimize conversion rates. Using Hotjar, teams can make informed decisions to improve user experience and maximize engagement.
Hotjar is designed for marketers, product managers and UX designers.
Marketers:
Track customer satisfaction (CSAT), Net Promoter Score (NPS®) and Voice of the Customer (VOC).
Product managers:
Take the guesswork out of looking at session records and see how people actually use your product.
UX designers:
Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time.
Heat map: