Sirdata Promo Code

Sirdata is a French company specializing in personal data compliance and digital tracking performance. Its product suite covers three main areas: consent management via a CMP (Consent Management Platform), server-side tracking via GTM Server Side, and audience analysis in compliance with the GDPR. The entire platform is hosted on 100% European infrastructure.

The CMP ABconsent is the platform’s flagship product. It allows you to deploy a consent banner that complies with the GDPR, ePrivacy, and CCPA on any website in just a few minutes, without requiring advanced technical knowledge. The CMP manages processing purposes by category, automatically blocks third-party scripts until consent is obtained, and ensures the transmission of consent signals via TCF 2.2 (IAB Europe’s Transparency & Consent Framework). It supports over 16 languages, automatically adapts to applicable regulations based on the visitor’s geolocation, and is compatible with all major CMS environments (WordPress, Shopify, etc.) as well as Google Tag Manager.

CMP natively supports Google Consent Mode V2, which means that Google tags (Analytics, Ads, Floodlight) adapt their behavior based on user preferences, allowing for partial measurement through conversion modeling even in cases of opt-out. Integration with Microsoft Clarity is also natively supported through the Sirdata interface.

Third-party script management is a core feature: without writing a single line of code, site administrators can make any script contingent on user consent, directly from the dashboard.

Server-Side GTM (sGTM) is the second pillar of the offering. It allows the execution of measurement and advertising tags to be moved from the user’s browser to a Sirdata server hosted in Europe. The benefits are numerous: improved website loading performance, bypassing ad blockers and browser ITP/ETP restrictions, extending the lifespan of first-party cookies, and better control over data transmitted to third-party partners. Sirdata has developed GTM-Helper, a proprietary overlay that automates several tasks: rewriting script URLs to bypass blockers, reordering the dataLayer, and batch loading the CMP and Consent Mode.

Sirdata Analytics Helper is a complementary tool that enables you to collect audience data even without consent, using a cookie-free method based on legitimate interest and pseudonymization. It integrates with Google Analytics 4 to provide compliant audience measurement without requiring explicit consent for the measurement purpose.

Finally, Sirdata offers audience- and context-based targeting solutions for advertisers and publishers, leveraging first-party data collected with consent.

• A comprehensive suite that addresses all three layers of the compliance issue: The CMP manages user-side consent, the server-side component handles data processing on the server, and the Analytics Helper maintains audience measurement even without consent. Few providers offer these three levels of solutions within a single ecosystem, with infrastructure fully hosted in Europe. For a marketing team or CIO looking to streamline their tracking without adding more vendors, this is a compelling argument.

• Regulatory updates are automatic: Sirdata continuously monitors recommendations from the CNIL, the IAB, and European regulators, and updates its CMP accordingly. Customers do not have to monitor regulatory changes themselves or make technical adjustments every time the regulatory framework changes. This is particularly valuable for teams that do not have an in-house DPO (Data Protection Officer).

• The data-driven funding model makes the CMP accessible at no direct cost: For eligible sites (based on audience volume and quality), Sirdata can cover the cost of the CMP in exchange for monetizing the data collected with consent. This mechanism transforms a regulatory requirement into a source of additional revenue for publishers, which is a fairly rare value proposition in this sector.

• 100% European hosting eliminates the risks associated with transferring data outside the EU: Given the successive rulings by the CJEU and the growing vigilance of national data protection authorities regarding transfers to the United States, the fact that all Sirdata processing remains on European servers is a genuine compliance argument, not just a marketing one. For websites processing data from European residents, this represents a discount in legal risk.

• GTM-Helper automates complex tracking tasks that would otherwise require custom development: Automatically rewriting script URLs, bypassing ad blockers, and reordering the dataLayer are functions that many technical teams spend weeks implementing manually. Having these features available with just a few clicks represents a significant operational time savings for web and marketing teams.

• The solution is technically sophisticated, but it requires a certain level of expertise: Deploying CMP alone is straightforward. However, properly configuring GTM Server Side, setting up GA4 and Facebook CAPI tags on the server side, and orchestrating GTM-Helper requires expertise in tracking and data architecture. For a small organization without dedicated technical resources, it will likely be necessary to engage a service provider or one of Sirdata’s partners, which adds an indirect cost that must be taken into account.
• Pricing based on the volume of hits or requests can be difficult to predict: The monthly cost of both CMP and sGTM is based on the volume of page views or requests generated by the site. While the sliding scale favors high volumes, organizations with traffic that varies from month to month may find it difficult to accurately forecast their budget. The simulator available on the site helps, but it does not replace a true understanding of actual traffic volumes.

• The data-driven funding model creates a dependency on opaque eligibility criteria: If your site is eligible for Sirdata to cover the cost of the CMP, the free service is based on a commercial agreement related to the collection and monetization of your audience data. If eligibility criteria change, or if market conditions shift, you may be required to bear this cost again without significant notice.

Sirdata offers different pricing models depending on the product. Both CMP ABconsent and GTM Server Side are billed on a pay-as-you-go basis, with a sliding scale based on traffic volume. A 14-day free trial is available for both products, with no credit card required. A discount applies for annual subscriptions.