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Optery is an online privacy platform that helps individuals and businesses reduce their digital footprint by removing their personal information from data broker databases. By signing up for free, you receive a personalized exposure report that identifies where your name, address, phone number, or email appear online. Then, with a paid plan, Optery automates opt-out requests to hundreds of data collection sites to remove these sensitive profiles. The platform uses a combination of automated technology and expert privacy agents to optimize data removal, and features an intuitive dashboard with visual before/after evidence to track your progress.
Optery emphasizes data security and transparency: users can track exactly what information has been deleted and verify the results, contributing to better overall online privacy and reducing the risks associated with personal data exposure such as unwanted calls or the sale of information by brokers. In addition, the tool has received several awards in the cybersecurity industry for digital footprint management and reducing the attack surface of personal data, reinforcing its credibility as an automated solution for deleting private data on the internet.
Why opt out of data brokers?
Why choose Optery
Optery is a data privacy protection platform that specializes in removing your personal information from data broker websites and search engines across the internet. In an era where personal data has become a commodity traded by hundreds of companies without your explicit consent, Optery provides a systematic approach to reclaiming control over your digital footprint. The platform addresses the growing concern regarding data brokers who collect, aggregate, and sell personal information, including names, addresses, phone numbers, email addresses, and even sensitive details such as financial records or family information.
What sets Optery apart from manual opt-out processes is its automated removal system, which continuously monitors and removes your information from over 200 data broker sites. Rather than spending countless hours manually submitting removal requests to individual companies, Optery handles this tedious process on your behalf, providing regular updates on the status of removals and re-scanning sites to ensure your information does not reappear. The platform operates on a subscription model that provides ongoing protection rather than a one-time cleanup, recognizing that data privacy is an ongoing challenge requiring persistent attention.
The service is designed for individuals who value their privacy, professionals concerned about their personal safety, public figures seeking to minimize their digital footprint, and anyone who has experienced identity theft or unwanted contact resulting from exposed personal information. Optery's approach combines automated technology with human oversight, ensuring that removal requests are properly formatted and submitted in accordance with each data broker's specific requirements.
Optery offers a practical solution to a complex modern privacy challenge, transforming what would otherwise be an overwhelming manual process into a manageable automated service. The platform’s strength lies in its systematic approach to removing data brokers and its recognition that protecting privacy requires ongoing vigilance rather than a one-time effort. For individuals serious about managing their digital footprint, Optery provides the tools and commitment needed to maintain meaningful privacy in an increasingly connected world.
In 2026, Optery offers a range of pricing plans tailored to different privacy protection needs, ranging from a basic free option to comprehensive solutions for individuals and businesses.
The rates are designed to offer maximum flexibility, whether you simply want to monitor your online presence or take advantage of the fully automated removal of your personal data from data broker sites.
| Plan | Pricing (Monthly) | Included |
|---|---|---|
| Free Basic | Free | Scans over 360 websites, privacy exposure report, self-service DIY removal guides |
| Core | $3.99/month | Automated removal from over 110 sites, monthly scans, bot-driven removals |
| Extended | $14.99/month | Removals from over 275 sites, a "humans and machines" approach, unlimited name variations |
| Ultimate | $24.99/month | Removals from over 640 sites (Expanded Reach), custom removal requests, priority support |
It is worth noting that Optery offers a 30-day money-back guarantee on its paid plans. For users seeking long-term protection, choosing annual billing can save approximately 17% to 20%compared to monthly rates. While the Free Basic plan identifies vulnerabilities, it does not perform automated remediation; users must upgrade to a paid plan for Optery to take action on their behalf.
For families, Optery does not offer a single "Family Plan," but allows you to link multiple individual accounts under a single primary dashboard, with a discount of up to 30% depending on the number of members added. For businesses, the Ultimate PRO plan is available starting at approximately $30.00 per monthper user, offering advanced features such as SOC2 compliance and human-assisted QA for employee data protection.
1️⃣ If you are a freelancer or consultant:
To protect your digital identity without breaking the bank, DeleteMe is an excellent alternative to Optery. This solution offers a manual data removal service with affordable plans tailored to the fluctuating income of freelancers. Their team handles contacting data collection sites directly to request your data removal. Incogni is also a wise choice, with its automated approach that saves you valuable time you could otherwise spend on your clients. The value for money remains attractive for freelancers who need to keep a close eye on their expenses. For a more hands-on but free approach, OneRep offers DIY tools that let you manage your removal requests yourself—a particularly good option if you have the time to invest in this protection process.
2️⃣ If you are a startup:
Kanary stands out for its ease of implementation and features designed for growing teams. This solution offers continuous monitoring of the personal data of your executives and key employees, with easy-to-understand dashboards. PrivacyBee offers an approach particularly suited to startups with its scalable plans that adapt to the size of your team. Their technology automates the majority of removal tasks while providing detailed reports on the effectiveness of the actions taken. For tech startups, Mine offers an innovative approach based on artificial intelligence that automatically identifies where your data is circulating on the web. This solution is particularly suited to technical teams who appreciate a data-driven approach to privacy protection.
3️⃣ If you are a microenterprise or SME:
Established companies will greatly benefit from Reputation.com, a comprehensive platform that combines personal data removal and online reputation management. This particularly robust solution allows you to protect both your executives and your corporate brand simultaneously. BrandYourself offers an integrated approach that monitors both mentions of your company and the online presence of your key employees. Their dedicated corporate customer service facilitates the implementation and follow-up of actions. For SMEs seeking a European solution compliant with GDPR, MyPermissions offers tools specifically designed to meet local regulatory requirements. Their methodical approach is ideal for companies that need to demonstrate their data protection efforts to clients or partners.
Otherwise, these other software programs may also be a good alternative to Optery.