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Drip is an email marketing and marketing automation platform designed for online stores and B2C businesses that sell physical or digital products. It combines a visual email builder, dynamic segmentation that updates based on what your customers browse, buy, and spend, pre-built workflows (welcome series, abandoned cart, post-purchase, win-back), and on-site pop-ups and forms that you can install directly on your website. Connecting to Shopify, WooCommerce, BigCommerce, Stripe, Typeform, or Zapier takes just a few clicks, and an open API supports more specialized setups.
Drip claims to have more than 6,000 brands on board and $1.5 billion in attributed revenue, with a positioning it makes no secret of—one that sets it apart from Klaviyo and Mailchimp: enough power to run a serious strategy, without the complexity that forces you to hire a specialist. Unlimited sub-accounts and a dedicated partner program also make it a sensible choice for agencies and consultants managing multiple stores. Worth noting regarding support: their team handles the migration from your current tool, while live chat assistance is available only for plans starting at $99 per month.
Your emails are delivered via Drip. And they deliver results:
Make every email feel personalized:
Design beautiful emails in minutes. No developers, no hassle. Connect your store, then include real customer data in every message: what they’ve browsed, what they’ve bought, and what they’ll buy next. Personal enough to feel like a one-on-one conversation, yet automated enough to scale.
Templates that do the heavy lifting:
Welcome series, abandoned cart, post-purchase, win-back. Start with a proven e-commerce workflow instead of a blank slate, customize it to your needs, and let it run. Build it once, keep sales coming in.
Send smarter, not broader:
Segments that are automatically created and updated based on what people buy, browse, and spend. The right campaign reaches the right shopper, without you having to manually rebuild the list.
Switching is the easy part:
Coming from another platform? Our team will migrate your lists, flows, templates, and segments for you and will support you throughout the transition. No data loss, no drop in deliverability, and no months of setup.
Drip is an email marketing and automation platform built specifically for e-commerce brands that sell physical or digital products online. Rather than positioning itself as a general-purpose tool, it focuses on one goal: turning store visitors and one-time buyers into repeat customers through targeted, data-driven messaging.
At its core is a visual email builder that lets you design campaigns without writing code or relying on a developer. What sets it apart is how it pulls live store data directly into each message, so an email can reflect what a shopper has browsed, what they’ve already purchased, and what they’re likely to buy next. That personalization runs automatically once it’s set up, making it a viable solution even for very small teams.
Segmentation is the other pillar. Drip dynamically creates and updates customer groups based on behavior, purchase history, and spending, which means your lists stay up to date without the need for manual updates. The platform reports that customers who use segments generate significantly more revenue than those who send to a single, undifferentiated list.
Automation covers the classic e-commerce sequences that drive most of the revenue: welcome series, abandoned cart recovery, post-purchase follow-ups, and win-back flows for inactive buyers. These come as pre-built playbooks, so you start with a proven structure rather than a blank canvas. Beyond email, Drip also handles on-site pop-ups and embedded forms to capture subscribers, plus an analytics layer that links campaigns to actual revenue.
Connectivity is straightforward, with native integrations for Shopify, WooCommerce, and BigCommerce, as well as a broader range of marketing tools. For brands that are already using another platform, Drip offers a hands-on migration service that transfers lists, flows, templates, and segments on your behalf.
Drip operates on a single pricing plan where the cost scales based on the number of contacts on your list. Email sends are unlimited at every tier, and all features are included starting from the entry-level tier, so the only variable is list size. A 14-day free trial is available without a credit card, and there is no permanent free plan.
| Map (by contacts) | Price per month |
|---|---|
| Up to 2,500 contacts | $39 |
| 5,000 contacts | $89 |
| 10,000 contacts | $154 |
| 30,000 contacts | $449 |
| 100,000 contacts | $1,199 |
| More than 100,000 contacts | Custom pricing |
Only the entry-level tier is listed directly on Drip's live pricing slider; the higher figures come from the interactive calculator and third-party comparison tools and should be verified on the site before publication. SMS is billed separately as an add-on.
1️⃣ If you are a freelancer or consultant:
For solo operators and independent consultants, the priority is usually a tool that remains affordable even with a modest subscriber list and doesn’t require a specialist to run. Kit (formerly ConvertKit) is designed for creators and personal brands, with streamlined automation and a subscriber model that suits audience-driven businesses. Mailchimp remains a sensible default choice thanks to its gentle learning curve and familiar interface, which significantly reduces setup time. Brevo (formerly Sendinblue) is worth considering if you want email, automation, and a lightweight CRM all in one place without a high upfront cost, since its pricing is based on the number of emails sent rather than the number of contacts.
2️⃣ If you are a startup:
Fast-growing online brands tend to require in-depth segmentation and automation as their data grows. Klaviyo is the go-to platform for e-commerce, offering granular segmentation and revenue reporting designed for stores scaling their email and SMS programs. Omnisend combines email and SMS into a single e-commerce-focused workflow, which is helpful when you want coordinated multichannel campaigns without having to integrate multiple tools. ActiveCampaign places the greatest emphasis on automation logic, making it a strong choice when your workflows become complex and you need conditional branching throughout the customer journey.
3️⃣ If you are a small or medium-sized business:
Established teams often want a platform that goes beyond email to encompass broader marketing and customer data. GetResponse combines email marketing, automation, and additional channels such as webinars and landing pages, making it a good fit for businesses running multiple types of campaigns simultaneously. HubSpot integrates marketing and CRM into a single system, making it a natural choice when sales and marketing teams need to share contact records and reporting. Zoho Campaigns is a good fit for companies already using a connected suite of tools, as it integrates with the broader Zoho ecosystem for contacts, analytics, and support.
Otherwise, these other software programs may also be a good alternative to Drip.No resources currently available.
