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Drip is an email marketing and marketing automation platform built for online stores and B2C businesses selling physical or digital products. It brings together a visual email builder, dynamic segmentation that updates itself based on what your customers browse, buy and spend, pre-built workflows (welcome series, abandoned cart, post-purchase, win-back), plus onsite pop-ups and forms you can install directly on your site. Connecting Shopify, WooCommerce, BigCommerce, Stripe, Typeform or Zapier takes a few clicks, and an open API covers more specific setups.
Drip claims more than 6,000 brands on board and $1.5 billion in attributed revenue, with a positioning it makes no secret of against Klaviyo and Mailchimp: enough power to run a serious strategy, without the complexity that forces you to hire a specialist. Unlimited sub-accounts and a dedicated partner programme also make it a sensible pick for agencies and consultants juggling several stores. Worth knowing on the support side: their team handles the migration from your current tool, while live chat assistance is reserved for plans starting at $99 per month.
Your emails land with Drip. And they perform:
Make every email feel tailor‑made:
Design beautiful emails in minutes. No devs, no drama. Connect your store, then drop real customer data into every message: what they browsed, what they bought, what they'll buy next. Personal enough to feel one-to-one, automatic enough to scale.
Templates that do the heavy lifting:
Welcome series, abandoned cart, post-purchase, win-back. Start from a proven ecommerce flow instead of a blank canvas, make it yours, and let it run. Build once, keep sales moving.
Send smarter, not broader:
Segments that build and update themselves from what people buy, browse, and spend. The right campaign reaches the right shopper, without you rebuilding the list by hand.
Switching is the easy part:
Coming from another platform? Our team moves your lists, flows, templates, and segments for you, and stays with you through the switch. No lost data, no drop in deliverability, no months of setup.
Drip is an email marketing and automation platform built specifically for ecommerce brands that sell physical or digital products online. Rather than positioning itself as a generalist tool, it concentrates on one job: turning store visitors and one-time buyers into repeat customers through targeted, data-driven messaging.
At its center sits a visual email builder that lets you design campaigns without touching code or relying on a developer. What sets it apart is how it pulls live store data directly into each message, so an email can reflect what a shopper browsed, what they already purchased, and what they are likely to buy next. That personalization runs automatically once it is set up, which keeps it viable even for very small teams.
Segmentation is the other pillar. Drip builds and updates customer groups dynamically based on behavior, purchase history, and spending, meaning your lists stay current without manual rebuilding. The platform reports that customers who use segments generate noticeably more revenue than those who send to a single undifferentiated list.
Automation covers the classic ecommerce sequences that drive most of the revenue: welcome series, abandoned cart recovery, post-purchase follow-ups, and win-back flows for lapsed buyers. These come as pre-built playbooks, so you start from a proven structure rather than an empty canvas. Beyond email, Drip also handles onsite pop-ups and embedded forms to capture subscribers, plus an insights layer that ties campaigns back to actual revenue.
Connectivity is straightforward, with native integrations for Shopify, WooCommerce, and BigCommerce alongside a wider catalog of marketing tools. For brands already sending with another platform, Drip offers a hands-on migration service that moves lists, flows, templates, and segments on your behalf.
Drip runs on a single plan where the price scales with the number of contacts on your list. Email sends are unlimited at every level, and all features are included from the entry tier upward, so the only variable is list size. A 14-day free trial is available without a credit card, and there is no permanent free plan.
| Plan (by contacts) | Price per month |
|---|---|
| Up to 2,500 contacts | $39 |
| 5,000 contacts | $89 |
| 10,000 contacts | $154 |
| 30,000 contacts | $449 |
| 100,000 contacts | $1,199 |
| Above 100,000 contacts | Custom pricing |
Only the entry tier is confirmed directly on Drip's live pricing slider; the higher figures come from the interactive calculator and third-party comparators and should be checked on the site before publication. SMS is billed separately as an add-on.
1️⃣ If you are a freelance or consultant:
For solo operators and independent consultants, the priority is usually a tool that stays affordable at a modest list size and does not demand a specialist to run. Kit (ex ConvertKit) is built around creators and personal brands, with clean automation and a subscriber model that suits audience-led businesses. Mailchimp remains a sensible default thanks to its gentle learning curve and familiar interface, which shortens setup time considerably. Brevo (ex-Sendinblue) is worth a look if you want email, automation, and a light CRM in one place without a high entry cost, since its pricing is based on sends rather than contacts.
2️⃣ If you are a startup:
Fast-growing online brands tend to need depth in segmentation and automation as their data multiplies. Klaviyo is the reference point for ecommerce, with granular segmentation and revenue reporting designed for stores scaling their email and SMS programs. Omnisend pairs email and SMS in a single ecommerce-focused workflow, which helps when you want coordinated multichannel campaigns without stitching tools together. ActiveCampaign leans hardest into automation logic, making it a strong fit when your flows grow complex and you need conditional branching across the customer journey.
3️⃣ If you are a small or medium business:
Established teams often want a platform that reaches beyond email into broader marketing and customer data. GetResponse combines email marketing, automation, and additional channels such as webinars and landing pages, which suits businesses running several campaign types at once. HubSpot brings marketing and CRM together in one system, a natural choice when sales and marketing need shared contact records and reporting. Zoho Campaigns makes sense for companies already working inside a connected suite, since it plugs into the wider Zoho ecosystem for contacts, analytics, and support.
Sinon, ces autres logiciels peuvent également être une alternative intéressante à Drip.Aucune ressource actuellement disponible.
