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Additional 25% off on annual plan









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Let's take a look at what Auth0 can do:
Optimized user experience and privacy. Use of Social Media login integrations, discount friction for users, integration of complete user profiling and increased transactions.
Optimized for security. Integration of multi-factor authentication, custom extensions and step-by-step authentication for high-risk or high-value transactions.
Optimized for minimal friction in terms of access, user experience and customer conversion. Allow anonymous initial use prior to registration.
Design for safety and comfort. Delegation of access to B2B2C SaaS services. Integration of an organizational portal, access controls and multiple extensions.
For greater convenience and confidentiality. Integration of Social Media identifiers, SSO implementation and loyalty program extensions, and federation with industry partner identity and access management systems.
Optimized for security and privacy. Integration of multi-factor authentication, customized device and partner extensions, and multi-layered access and policy controls.
Auth0 stands out as one of the most comprehensive authentication and authorization solutions on the market, designed to simplify identity management in your web and mobile applications. This Identity-as-a-Service (IDaaS) platform allows you to quickly integrate robust authentication systems without having to develop these complex features in-house. Whether you’re a startup launching your first product or a large enterprise managing thousands of users, Auth0 adapts to your specific needs.
Auth0's strength lies in its ability to centralize all aspects of identity management while offering exceptional flexibility. The platform supports over 30 social and enterprise identity providers, allowing your users to sign in using their preferred accounts. This unified approach saves you significant development time while ensuring enterprise-grade security standards from the moment of deployment.
The Auth0 ecosystem also stands out for its developer-first approach, with SDKs and libraries available for all popular languages and frameworks. This philosophy allows you to integrate authentication with just a few lines of code, while maintaining granular control over the user experience and the business rules specific to your application.
With its wide range of features, Auth0 is much more than just an authentication service: it’s a comprehensive identity platform that evolves with your needs and lets you focus on your core business rather than the complexities of identity management.
Auth0 offers a flexible pricing structure tailored to the diverse needs of developers and businesses. The platform provides a generous free plan to get started, followed by paid plans that scale based on the number of monthly active users.
Pricing is based on Monthly Active Users (MAU), which allows for billing proportional to your app's actual usage.
| Plan | Rates | Included |
|---|---|---|
| Free | Free | Up to 7,000 MAUs, basic authentication, social logins, SDKs, and APIs |
| Essentials | Starting at $35/month | Up to 1,000 MAUs, MFA, custom branding, email support |
| Professional | Starting at $240/month | Up to 1,000 MAUs (inclusive), custom rules, hooks, advanced analytics |
| Enterprise | Upon request | Customized capacity, guaranteed SLAs, priority support, private deployment |
Auth0's free planstands out for its generosity, with 7,000 monthly active users included, making it particularly attractive for projects in the development phase or applications with a small user base. This plan includes all essential authentication features, including sign-in via popular social networks such as Google, Facebook, and GitHub.
Upgrading to the Essentials planis necessary as soon as you want to customize the user experience with your own branding or implement multi-factor authentication. Although the number of included MAUs drops to 1,000, this plan offers essential professional features. Additional users are billed at $0.0350 per MAU, which remains competitive for average volumes.
The Professional planis designed for development teams that require advanced flexibility. Custom rules allow you to create complex authentication logic, while hooks enable you to integrate Auth0 into specific business workflows. Detailed analytics are essential at this level for optimizing the user experience and identifying conversion issues.
The Enterprise planis designed for large organizations with specific security, performance, and support requirements. It includes the option to deploy on a private infrastructure, guaranteed service level agreements, and priority technical support with contractually agreed-upon response times.
Billing for additional users follows a sliding-scale model: as your volume increases, the per-user cost decreases. This approach encourages application growth and avoids the “threshold effects” that could hinder the expansion of your user base. Auth0 also offers discounts for annual commitments, typically around 20% on paid plans.
An important point to consider: Auth0 counts only activeusers over a rolling 30-day period. This calculation method is more advantageous than one based on the total number of registered users, as it better reflects the actual usage of your service. A user who has not logged in during than 30 days is no longer included in the MAU count.
1️⃣ If you are a freelancer or consultant:
For your small- to medium-sized client projects, Firebase Authentication is an excellent free alternative for up to 50,000 monthly active users. This Google solution integrates seamlessly into the Firebase ecosystem and allows you to quickly implement social, email, or phone-based authentication. Its main advantage lies in its ease of implementation and comprehensive documentation. Supabase Auth is also a solid choice, especially if you’re working with PostgreSQL. This open-source alternative to Firebase offers a more transparent approach with full control over your data. It features an intuitive admin interface and well-designed JavaScript, Python, and Dart SDKs. For more basic needs, Clerk stands out for its pre-built user interface and ready-to-use React components, saving you valuable time on frontend development.
2️⃣ If you are a startup:
Okta Customer Identity Cloud (formerly Auth0 Community Edition) remains a viable option for seed-stage startups with fewer than 7,500 active users. This free version of Okta gives you access to essential features while allowing you to seamlessly transition to paid plans as your business grows. Amazon Cognito is particularly attractive if your infrastructure is already built on AWS. Its pay-as-you-go billing model adapts perfectly to the fluctuating activity levels of startups, and native integration with AWS services significantly simplifies the architecture. Keycloak is worth considering if you have strong in-house technical expertise. This open-source solution offers maximum flexibility and controlled costs, while supporting OIDC and SAML standards. Its comprehensive administration interface allows for fine-grained management of access policies and identity federations.
3️⃣ If you are a small business or an SME:
Microsoft Azure Active Directory B2C is emerging as a strategic choice for SMBs already using Microsoft solutions. Native integration with Office 365, Teams, and the Microsoft ecosystem greatly simplifies the management of employee and customer identities. Volume-based pricing makes this solution economically viable for gradual growth. FusionAuth is a particularly attractive alternative for companies that want to maintain control over their data. This solution can be deployed on-premises or in a private cloud, meeting GDPR compliance requirements. Its modern administration interface and well-documented APIs enable seamless integration with your existing systems. For more specialized needs, Ping Identity offers advanced features for privileged access management and identity governance, particularly suited to regulated sectors such as finance or healthcare.
Otherwise, these other software programs may also be a good alternative to Auth0.