Surfer SEO
Additional 25% off on any plan









Yoast SEO is an SEO management plugin for WordPress that helps users optimize their websites for search engines. It offers a comprehensive suite of tools to improve online visibility, providing recommendations for optimizing titles, descriptions, and content. Yoast SEO analyzes pages and articles in real time to assess their SEO performance, offering suggestions for improving keyword usage, readability, and URL structure.
The plugin also includes features for generating XML sitemaps, managing meta tags, and integrating social network sharing tools. Thanks to its analysis and recommendation tools, Yoast SEO helps users improve their ranking in search engine results and attract more organic traffic.
Keyword optimization:
Optimize for keywords, keyphrases, synonyms, related keywords and all forms of words within them. Tell Google exactly what your page is about. Make sure Google, Pinterest and other platforms all know exactly what your page is about, by adding schema.org data the right way. Faster indexing, richer results!
Indexables:
Yoast SEO 14.0 has introduced a revolutionary way of collecting data in WordPress, creating a faster, safer and better experience . For you, the Web and the world. No obsolete content: We'll keep an eye on your most important pages and notify you when they haven't been updated in six months. Keep an eye on all pages manually. Preview your page.
Readability check:
We analyze the legibility of the copy you have written and calculate the Flesch Reading Ease score.
Total control over your breadcrumb trail:
You can define a main category for your publication and determine the taxonomy for each page of your website.
No duplicate content:
Avoid confusing Google with duplicate content, by defining canonical URLs.
Mark your links as nofollow or sponsored:
Immediately mark your links as nofollow or sponsored during as you write!
Works in block editor and classic editor:
No matter how you like to write your posts on WordPress, Yoast SEO works in both the classic and block editors!
Technical tricks in the background:
Whether you're familiar with robots.txt , .htaccess , clean permalink URLs or sitemaps - Yoast SEO makes sure your technical setup rolls out the red carpet for search engines.
Internal link suggestions:
Get suggestions for links to other pages on your website as you write.
Yoast SEO has established itself as the go-to plugin for optimizing the organic search rankings of WordPress sites. Developed by the Dutch team at Yoast, this solution simplifies the complexities of SEO into an accessible process, even for users with little technical expertise. The plugin supports over 12 million websites in their online visibility strategies, offering a unique educational approach that demystifies the challenges of search engine optimization.
This plugin stands out for its ability to analyze the content you’re writing in real time, guiding you step by step toward effective optimization. Yoast SEO doesn’t just audit your pages-it gradually teaches you best practices for SEO. The intuitive interface lets you immediately see how your changes will affect your potential search engine rankings.
Yoast's approach is based on a clear philosophy: making SEO accessible to everyone without sacrificing technical depth. This vision translates into features that cater equally well to the needs of a beginner blogger and those of an experienced SEO agency. The plugin is constantly evolving to incorporate the latest search engine recommendations and keep your site compliant with current standards.
With its wide range of features, Yoast SEO is much more than just a plugin-it’s a true partner in your content strategy. The tool grows with your skills, gradually unlocking more advanced features as you master the basics of SEO.
Yoast SEO offers a fully featured free version as well as a range of premium plugins to meet the specific needs of every website. Their pricing is designed to fit the budgets of both individuals and agencies.
Here is Yoast SEO’s current pricing structure, with prices that remain very competitive in the WordPress SEO market.
| Plan | Rates | Included |
|---|---|---|
| Yoast SEO Free | Free | Basic SEO analysis, readability, XML sitemap, breadcrumb trail |
| Yoast SEO Premium | €99/year | Keyword suggestions, redirects, social media previews, premium support |
| Local SEO | €69/year | Local optimization, business hours, maps, local structured data |
| WooCommerce SEO | €79/year | E-commerce optimization, product breadcrumbs, structured shopping data |
| SEO News | €69/year | Google News optimization, news sitemap, specialized metadata |
| Video SEO | €69/year | Video sitemaps, video metadata, YouTube and Vimeo optimization |
1️⃣ If you are a freelancer or consultant:
SEOPress is particularly well-suited for your freelance business. This French WordPress plugin offers a clear and intuitive interface that allows you to effectively manage your clients’ SEO without a steep learning curve. Its free version covers most essential needs, while the premium version remains affordable for a freelance budget. Rank Math is also an excellent choice for your profile, particularly thanks to the wealth of advanced features available in its free version. You benefit from detailed analytics, automatic optimization suggestions, and a centralized dashboard to track the performance of all your client projects. Its scoring system helps you demonstrate the value of your work to your clients. For those working on large-scale projects, All in One SEO offers robust features with a more technical approach that may appeal to experienced consultants seeking granular control over their optimizations.
2️⃣ If you are a startup:
Your tight budget and need for rapid growth naturally point you toward Rank Math, which offers exceptional value for money. Even its free version includes advanced features such as keyword analysis, rank tracking, and social media optimization. This tool supports your growth without requiring a significant upfront investment. SEOPress is also worth considering, especially if you prioritize a European-based solution that respects user data. Its modern interface facilitates collaboration between your technical and marketing teams-a valuable asset as you scale. For content-focused startups with a strong technical team, The SEO Framework offers a minimalist yet powerful approach, free of ads and aggressive upselling. This lightweight plugin preserves your site’s performance while providing the essential optimizations for your organic search rankings.
3️⃣ If you are a small business or an SME:
Your established structure and need for stability are a perfect fit for All in One SEO, a proven solution that has powered millions of WordPress sites for over a decade. Its familiar interface puts your less tech-savvy teams at ease while offering enough depth to meet your advanced marketing needs. Comprehensive documentation and responsive support are valuable assets for your organization. SEOPress is also a wise choice for your business, particularly thanks to its European-focused approach, which facilitates GDPR compliance and reassures your customers about the protection of their data. Its built-in reporting features simplify the tracking of your SEO performance without requiring costly external tools. If you manage multiple sites or franchises, Rank Math Pro offers advanced multisite features that centralize the management of your digital ecosystem while maintaining a reasonable cost compared to traditional enterprise solutions.
Otherwise, these other software programs may also be a good alternative to Yoast SEO.