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Wix is an all-in-one website creation platform that makes it easy to design a professional website, whatever your sector of activity. With over 900 customizable templates, advanced design tools and an intuitive editor, it gives you total freedom to create a site that's unique and tailored to your image.
With its integrated features - secure hosting, SEO optimization, eCommerce solutions and marketing tools - Wix supports businesses, freelancers and designers in developing their online presence. Its technical robustness and optimized performance guarantee a fluid experience for visitors and simplified management for site owners.
The advantages of Wix:
Intuitive drag-and-drop editor:
Customize every element of your site without coding, thanks to a simple, flexible visual editor that lets you freely move, resize and modify content.
Access over 900 designer-designed models, fully customizable to reflect the visual identity of your brand or project.
Mobile optimization :
Improve your search engine visibility with customizable SEO settings, optimized tags and automatic recommendations.
eCommerce features:
Launch and manage a complete online store with product management, secure payments, order tracking and integrated delivery solutions.
Benefit from reliable hosting with SSL certificate, guaranteeing data security and site availability.
Enrich your site with hundreds of applications and widgets available on the Wix App Market: forms, live chat, reservations, events, etc.
Automatically generate a customized site by answering a few questions, thanks to built-in artificial intelligence.
Import, modify and optimize your images, videos and audio files directly from the editor, with tools such as filters, cropping and effects.
Easily connect your social accounts to share content, post feeds and strengthen your online presence.
Wix is one of the most user-friendly website builders on the market, allowing anyone to design a professional website without any technical skills. This all-in-one solution revolutionizes the traditional approach to web development by offering a highly intuitive drag-and-drop visual editor, along with a comprehensive suite of marketing and e-commerce tools.
Wix’s philosophy is rooted in making website creation accessible to everyone, offering a viable alternative to more technical solutions like WordPress or expensive web design agencies. With over 200 million users worldwide, the platform caters to both individual entrepreneurs and small and medium-sized businesses looking to quickly establish their digital presence. Its hybrid approach combines ease of use with advanced features, allowing users to gradually build their skills according to their individual needs.
The Wix ecosystem stands out for its ability to adapt to various industries, offering specialized solutions for the restaurant, fashion, real estate, services, and e-commerce sectors. This versatility is backed by a robust technical infrastructure that ensures optimal performance and enhanced security—crucial factors for maintaining end-user trust.
This combination of ease of use and professional features makes Wix an ideal solution for entrepreneurs and small businesses looking to take control of their digital presence without relying on technical intermediaries.
Wix offers a tiered pricing structure that caters to the needs of every user, from individuals to businesses. The platform takes a progressive approach, starting with a free plan and offering paid plans that gradually unlock advanced features.
Pricing includes hosting, bandwidth, and storage, with limits that vary depending on the plan selected. Wix bills subscriptions on an annual basis to offer the best rates, although monthly payments are available for an additional fee.
| Plan | Rates | Included |
|---|---|---|
| Free | €0/month | 500 MB of storage, Wix ads, subdomain |
| Connect Domain | €5.40/month | 500 MB of storage, custom domain, fewer ads |
| Combo | €10.80/month | 3 GB of storage, ad-free, free domain for 1 year |
| Unlimited | €16.20/month | 10 GB of storage, analytics, forms, favicon |
| Pro | €21.60/month | 20 GB of storage, professional logo, social media |
| VIP | €32.40/month | 35 GB of storage, priority support, website updates |
| Business Basic | €24.00/month | 20 GB of storage, online store, payments |
| Business Unlimited | €32.40/month | 35 GB of storage, abandoned carts, coupons |
| VIP Business | €48.60/month | 50 GB of storage, advanced reports, VIP support |
The free plan is a great way to get started and test out the platform, despite the Wix ads and storage limitations. This plan lets you create a fully functional website with all the basic features, making it ideal for a personal project or for evaluating the tool before committing to a paid plan.
The website plans (from Connect Domain to VIP) are designed for users who want to create showcase sites, portfolios, or blogs. The progression of features follows a clear structure: ads are gradually removed, storage space increases, and professional tools such as analytics and priority support are added. The Comboplan often offers the best value for a personal site or small business, providing an ad-free site with a free domain for the first year.
The Business plansare specifically designed for e-commerce projects. They include all the features of the Website plans plus online sales tools: product management, payment processing, order tracking, and marketing tools. The main differences between the three Business tiers are storage space, advanced marketing features, and the level of support.
Wix uses an annual billing policyfor all its paid plans, with the listed prices based on a minimum 12-month commitment. Monthly payments are still available but come with a significant surcharge, typically around 20% to 30% of the annual rate. This approach encourages long-term commitment while allowing some flexibility for users with short-term needs.
The platform includes hosting, bandwidth, and technical support as standard in all its pricing plans. This all-in-one approach greatly simplifies budgeting for users, who don’t have to factor in additional costs for technical infrastructure. Storage varies by plan but is generally sufficient for most web projects, except for sites with a large number of high-resolution images or videos.
Premium featuresare unlocked gradually with higher-tier plans. Detailed analytics, advanced SEO tools, custom forms, and third-party integrations require at least the Unlimited plan. For marketing professionals, these tools more than justify the extra cost, enabling precise performance tracking and continuous website optimization.
Customer supportis another key differentiator between the plans. All users have access to a comprehensive knowledge base and email support, but VIP plans include priority phone support. This enhanced support can be crucial for businesses that rely on their online presence.
For e-commerce projects, the choice between Business plans depends mainly on the expected volume of business and marketing needs. Business Basic is suitable for new stores with a limited product catalog, while Business Unlimited and Business VIPoffer advanced automation and analytics tools to boost sales.
Wix regularly offers promotionson its annual plans, particularly at the end of the year or during special marketing events. These offers can provide up to discount 50% discount the first year, making it more affordable to try out the premium plans. The platform also highlights the savings compared to monthly payments, emphasizing the value of an annual commitment.
You can switch between plansat any time, with new features taking effect immediately for upgrades. Downgrades take effect at the start of the next billing cycle, allowing you to continue using the paid features until the end of your current subscription. This flexibility reassures users who are unsure which service tier to choose.
Add-onsmay incur additional costs depending on specific needs. Some apps in the Wix App Market offer premium features with their own pricing, separate from the main subscription. It is therefore important to verify the total cost of ownership before committing, especially for projects requiring highly specialized features.
1️⃣ If you are a freelancer or consultant:
As a freelancer, you need flexible and affordable tools. WordPress remains the most cost-effective option if you have a solid grasp of the technical basics. With themes like Astra or GeneratePress, you can get a professional website for less than €100 a year. The WordPress ecosystem lets you easily add a blog, contact forms, and even a booking system. Webflow is an excellent choice if you want more creative control without coding. Its visual interface lets you create custom sites with sophisticated animations. Perfect for design or marketing consultants who want to impress their prospects. Squarespace is ideal for creative freelancers thanks to its stylish templates and built-in portfolio system. You can sell your services directly through custom order forms and manage your client appointments with the included scheduling module.
2️⃣ If you are a startup:
Startups need scalable solutions that grow alongside their business. Webflow stands out as a strategic choice thanks to its flexibility and advanced integration capabilities. You can connect tools like HubSpot, Mailchimp, or Zapier to automate your marketing processes. Its CMS allows your teams to update content without technical assistance. Framer is becoming must-have tech startups that prioritize innovation in the user experience. Its interactive and animation capabilities create a modern, tech-forward image—crucial for raising funds or winning over early adopters. WordPress, paired with plugins like WooCommerce, remains a solid choice for e-commerce startups anticipating rapid growth. The platform supports thousands of products and integrates easily with the payment, logistics, and CRM systems necessary for your growth.
3️⃣ If you are a small business or an SME:
Established businesses prioritize stability and industry-specific features. WordPress with professional hosting offers the robustness needed for high-traffic websites. You benefit from a mature ecosystem with specialized plugins for every sector: real estate, restaurants, and professional services. The multisite feature allows you to manage multiple branches from a single interface. Drupal is suitable for small and medium-sized businesses with complex content management and user permissions requirements. Particularly well-suited for public sector organizations, associations, or groups with complex approval workflows. Shopify Plus is the go-to choice for e-commerce SMEs handling over 10,000 orders per month. The platform automatically handles scalability and international taxes and offers advanced APIs to connect your ERP or accounting systems. Its priority support and B2B features make it an affordable enterprise solution.
Otherwise, these other software programs may also be a good alternative to Wix.