Trama Promo Code

A registered trademark is one of those business assets that most founders agree they need but consistently put off until something forces the issue—whether that’s a competitor using a confusingly similar name, an investor flagging the lack of IP protection during due diligence, or an attempted registration that gets rejected because someone else filed first. Trama was built specifically to streamline that process. Founded in Slovakia and operating globally, it is an online trademark registration and brand protection service that combines attorney-led legal work with a digitally streamlined experience, covering everything from the initial eligibility check through filing, monitoring, and ongoing enforcement actions.

The entry point is a free legal review provided within 24 hours. Before any payment is required, a trademark attorney evaluates whether the proposed mark meets the distinctiveness requirements set by the relevant intellectual property office and provides a recommendation on whether to proceed with the application. This preliminary assessment covers the key eligibility criteria and identifies any obvious conflicts, helping businesses avoid paying for a registration that is unlikely to succeed. The turnaround time of one business day is significantly faster than what a traditional law firm would typically offer for the same initial consultation.

Once the preliminary review is complete, the online process begins. The applicant fills out a structured form detailing the trademark itself (word mark, logo, or combination), the Nice Classification classes covering the goods or services to be protected, and the target countries. Trama’s legal team then drafts the application, submits a draft for the client’s approval, and files it with the relevant Intellectual Property Office (IPO) on the client’s behalf. The attorneys act as legal representatives throughout the examination process, handling communication with the IPO, responding to any office actions or objections, and managing any opposition proceedings that arise. Successful registrations provide 10-year exclusivity, renewable indefinitely.

In addition to registration, Trama offers a trademark monitoring service that continuously monitors trademark databases in up to 190 countries on a weekly basis. The service scans for newly filed applications that could conflict with the client’s registered mark, applies a risk scoring framework to distinguish high-similarity direct competitors from lower-risk findings, and delivers weekly email reports summarizing any potentially problematic applications identified during that period. This is directly relevant because most IP offices provide a limited opposition window—typically two to three months from the publication date of a new application—so early detection is operationally critical for brands that want to enforce their rights.

The platform also provides access to a full range of post-registration legal services: trademark renewals, ownership transfers, declarations of use required in certain jurisdictions such as the United States, cease-and-desist letters, opposition filings, and brand removal actions targeting unauthorized use across online marketplaces, social media, and web domains. All of these services are handled by Trama’s network of licensed attorneys, which includes former IPO examiners with direct experience on both sides of the examination process. A portfolio management dashboard allows clients to track the status of all active applications and registrations, receive deadline notifications, and store related documents in one place. Integration with Amazon Brand Registry is also supported, which is relevant for brands selling through Amazon’s marketplace.

• The free 24-hour preliminary check lowers the barrier to getting started in a meaningful way: Most businesses delay trademark registration not out of indifference but because they are unsure whether their mark is even registrable, and the cost of finding out through a traditional law firm can run to several hundred pounds or euros just for an initial consultation. Trama's free eligibility check removes that cost barrier and provides a real attorney's opinion—not an automated algorithm—within a single business day. For a first-time founder who has never dealt with IP law before, this alone changes the calculus around whether to bother.

• All-inclusive pricing with no unexpected charges: The per-country, per-class fees listed on Trama's pricing page are intended to be final costs, covering government filing fees, Trama's service fees, and legal representation throughout the registration process. In an industry where traditional IP firms are known for opaque fee structures and hourly billing that increases with every round of correspondence, this transparency is genuinely appreciated by the small business users who leave reviews on the platform. The 4.8/5 star rating across review platforms frequently reflects this, with users citing the absence of unexpected charges as a key differentiator.

• 96.9% success rate, backed by a team that includes former IPO examiners: The legal expertise behind the service is not run-of-the-mill; former examiners understand how applications are evaluated from the inside, which matters when crafting descriptions of goods and services that are broad enough to be useful but specific enough to pass examination. For a business registering its first trademark, the difference between a well-drafted application and a generic one can mean the difference between a smooth registration and months of back-and-forth with the IPO.

• The trademark monitoring service directly addresses one of the most overlooked aspects of brand protection: Registering a trademark is a one-time event. Maintaining it as a meaningful legal asset requires ongoing vigilance. Weekly monitoring across 190 countries, using human-calibrated risk scoring rather than raw data dumps, ensures that clients receive filtered, actionable intelligence rather than a flood of irrelevant filings. The inclusion of legal advice on how to proceed when a conflicting mark is found closes the loop between detection and action.

• Registration fees are charged per country and can quickly add up for brands operating in multiple markets: Registering in the US ($590), the EU ($1,265), and the UK ($580) for a single class already totals close to $2,500. Adding Canada, Australia, and a second class in each jurisdiction can bring the cost of a multi-region registration to $8,000 or more. This is inherent to the international trademark system rather than a Trama-specific issue, but it is worth understanding upfront: for businesses that genuinely need broad international coverage, the total budget is significantly larger than the headline per-country price suggests.

• The monitoring service covers trademark registries but not all forms of online brand abuse: The monitoring service focuses on newly filed trademark applications and provides supplementary monitoring of business registries and certain online channels. It is not a comprehensive brand protection platform of the kind offered by BrandShield or Red Points, which deploy AI-driven image recognition and automated takedown workflows across e-commerce platforms, social media, counterfeit listings, and domain registrations at scale. For brands facing significant piracy or counterfeiting risks in e-commerce channels, Trama’s monitoring scope may be insufficient on its own.

• Not ideal for the very early ideation stage: The free lawyer's check is useful once a business has settled on a name or mark they intend to use. It is not a search tool for systematically exploring multiple naming options. Founders who are still choosing between five potential brand names and want to screen all of them for trademark conflicts would need to submit multiple separate requests, and the 24-hour turnaround per check makes that an iterative process rather than an instant multi-option comparison.

Trama's pricing is based on individual services and jurisdictions, not a subscription. Trademark registration fees vary by country and by the number of Nice Classification classes selected. All fees are all-inclusive: government filing fees, legal representation, and drafting costs are included in the per-country price with no additional hourly billing. The free eligibility check is available to all users with no commitment. Monitoring and legal services (cease-and-desist, opposition, renewal) are priced separately as add-on services. A 20% discount on service fees is available through the Freelance Stack .

The table below shows key reference prices for trademark registration in the most frequently requested jurisdictions, covering one class per market.

Full pricing for all 190+ covered jurisdictions is available on Trama's detailed pricing page. Trademark monitoring, legal services (oppositions, renewals, cease-and-desist letters), and brand monitoring are priced separately upon request.