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Tolt is an affiliate marketing platform specifically designed for SaaS startups, enabling them to easily create and manage affiliate programs. It provides tools to track affiliate performance, manage partnerships, and optimize revenue generation through referral marketing. With its intuitive interface and seamless integrations, Tolt helps SaaS businesses scale by leveraging the power of affiliates to drive customer acquisition and retention.
The platform is ideal for startups looking to establish an efficient, automated affiliate marketing strategy without the complexity of traditional systems.
Everything to help your SaaS grow with Affiliate Marketing: Maximize your SaaS growth potential with the power of Affiliate Marketing!
Why choose Tolt? Yes, there are other affiliate software providers, but our goal is to be the best, and we're almost there!
Just some more features that make us betterthan the competition!
Building an affiliate program from scratch is one of those tasks that always sounds easier than it actually is. Tracking must adapt to browser privacy changes, commissions must adjust automatically when a customer upgrades, downgrades, or cancels, payouts must reach affiliates’ accounts without relying on a spreadsheet-driven Friday afternoon process, and the entire system must look professional enough to earn your partners’ trust. Tolt was built to solve exactly this problem, specifically for SaaS startups and subscription businesses rather than e-commerce brands. It is an affiliate marketing platform designed exclusively for SaaS, integrating natively with Stripe, Paddle, and Chargebee, and enabling a fully functional affiliate program to go live in under 15 minutes.
The integration with payment processors is two-way and automatic. When a customer referred by an affiliate upgrades their subscription, the corresponding commission increases. When they downgrade, it adjusts. When they cancel or receive a refund, Tolt stops calculating commissions for the relevant affiliate and deducts commission from any refunded amount. This two-way synchronization is the foundation of the platform: because Tolt reads directly from Stripe, Paddle, or Chargebee’s webhook events, every commission calculation reflects actual subscription revenue rather than first-touch estimates. No manual reconciliation is required.
Commission structures are flexible from the start. SaaS companies can offer affiliates a percentage of the plan value on a recurring basis, a flat fixed fee per paid sign-up, or a combination of both, depending on the partner group. Custom commissions can be set for each affiliate, and partner groups allow for different commission rates and terms for different categories of partners: content creators, integration partners, and consultants, for example, can each have tailored agreements managed under the same program. Double-sided rewards via coupon codes are supported, so referred customers can also receive a discount at the point of conversion, which typically improves conversion rates for the referral.
The white-label affiliate portal is one of Tolt's most consistently praised features. It is fully customizable with a custom domain (e.g., affiliates.yourdomain.com), your logo, and your color scheme, so affiliates log in to what feels like your own platform rather than a third-party tool. Removing the "powered by" branding is available starting with the Pro plan. Within the portal, affiliates can view their performance metrics, click and conversion data, commission balance, and payout status all in one place, which reduces support inquiries and boosts partner engagement.
On the payout side, Tolt handles both manual and automated payouts depending on the plan. Automated payouts support PayPal, Wise, local bank transfers, Payoneer, and cryptocurrency, with a 2% processing fee on automated payout transactions. Tax compliance is included in the Growth plan and higher: the platform collects W-9 and W-8BEN forms from affiliates, handles the tax classification process automatically, and files 1099 forms with the IRS at year-end, which significantly reduces the administrative burden for programs with US-based affiliates. Tracking supports subdomain-hosted applications (app.domain.com and the root domain simultaneously) without any additional configuration.
Tolt uses a flat monthly subscription model with no transaction fees on affiliate revenue generated. All plans include unlimited affiliates and referrals, a white-label branded portal with a custom domain, custom affiliate commissions, two-way coupon rewards, and email notifications.
The key differences between the tiers are the monthly affiliate earnings cap, the number of programs and partner groups available, access to automatic payouts, and the removal of Tolt branding. A 14-day free trial is available on all plans with no credit card required, and a 30-day refund policy applies after the trial.
| Plan | Price | Monthly affiliate earnings cap | Key additions |
|---|---|---|---|
| Basic | $69/month | $10,000 | Manual payouts, 2 programs, 3 partner groups, 3 team members, 3 commission structures |
| Growth | $99/month | $20,000 | Auto payouts (2% fee), PayPal/Wise/local bank/cryptocurrency, W-9/W-8 collection, 1099 filing, invoices for affiliates, 5 programs, 5 partner groups, customizable email notifications |
| Pro | $199/month | $50,000 | No "powered by" Tolt branding, custom payout methods, 10 programs, 10 partner groups, 10 team members, dedicated Slack support channel |
| Enterprise | $299/month+ | Unlimited | Unlimited programs, partner groups, team members, and commission structures; priority support; custom features available upon request |
1️⃣ If you are a freelancer or consultant:
As an independent, your affiliate program needs—if you have any at all—are typically minimal: a handful of partners promoting your course, tool, or consulting services, with straightforward commission tracking. Tolt’s starting price of $69 per month and its SaaS-specific billing Focus on be more than what is required. Post Affiliate Pro covers a broader range of use cases, including simple product and service affiliate programs at more affordable price points, and is worth considering if your business doesn’t use Stripe or Paddle. GrowSurf is a viable alternative for freelancers who want basic referral tracking with a simple setup, particularly if the program is more referral-oriented (encouraging existing clients to recommend you) than affiliate-oriented (recruiting external publishers to promote you).
2️⃣ If you're a startup:
Tolt's core offering is designed specifically for this scenario: a SaaS product billed through Stripe or Paddle, a startup or growth team lacking the resources to build affiliate infrastructure from scratch, and a need to launch a program quickly without incurring costly developer time. The 14-day trial, which requires no credit card, makes the evaluation process truly hassle-free. Cello.so is the most direct alternative if your priority is user-led referrals embedded within the product rather than an external affiliate program. The two tools are complementary rather than identical: Tolt handles external affiliate partner relationships, while Cello focuses on in-app user referrals. For startups that want both, running them in parallel is a viable approach. GrowSurf is a relevant comparison for startups with a sales-led approach that need strong Salesforce integration to track referred leads through a traditional pipeline.
3️⃣ If you are an SMB or a mid-sized company:
At this scale, affiliate programs typically involve larger payout volumes, more complex commission structures, and potentially multiple partner categories operating under the same umbrella. Tolt handles this well up to the Pro and Enterprise tiers, with dedicated Slack support, customizable payout methods, and unlimited affiliates. PartnerStack is the primary alternative to consider if your ambitions extend beyond affiliate and referral programs into full partner ecosystem management, including resellers, agency partners, and channel sales. Its setup is more complex and the pricing higher, but the PRM capabilities are significantly broader. Post Affiliate Pro remains relevant for companies that want deep customization of commission structures, multi-tier affiliate programs, or support for billing systems beyond the Stripe/Paddle/Chargebee trio. Cello.so continues to be a complementary rather than competing option if the growth strategy includes both an external affiliate channel and an in-product user referral loop.
Otherwise, these other software programs may also be a good alternative to Tolt.