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Piktochart is a powerful online design platform that enables users to create visually appealing, data-driven content such as infographics, presentations, reports, flyers and social media posts. It is widely used by marketers, educators, businesses and non-profit organizations to simplify complex information with engaging visuals.
With its intuitive drag-and-drop interface, Piktochart requires no previous design experience, making it accessible to professionals and beginners alike. Users can choose from a wide range of customizable templates, icons, illustrations and graphics to create polished designs quickly. The platform also offers collaboration tools, enabling teams to work together seamlessly on projects.
Piktochart main features:
Use a simple, intuitive interface that makes it easy to create designs without the need for design experience. Simply drag and drop elements to customize your creations.
Choose from a wide range of pre-designed templates, suitable for different types of content (infographics, presentations, reports, etc.), and customize them to suit your needs.
Access a vast library of icons, illustrations and graphic elements to enrich your designs and make them more attractive.
Integrate dynamic graphs and charts to visualize complex data in a clear and engaging way.
Work collaboratively with your team in real time, allowing multiple users to modify the same project simultaneously.
Export your creations in different formats (PNG, JPG, PDF, etc.) or share them directly on social networks, by email or by integrating the design into your website.
Customize your designs by changing colors, fonts, sizes and styles to match your corporate identity.
Integrate Piktochart with external platforms such as Google Drive, Dropbox and others for easy file import and export.
Access to your projects wherever you are, on different devices, thanks to the online interface and cross-platform compatibility.
Add animated elements or videos to your creations to make your presentations and infographics even more dynamic and engaging.
Piktochart is a comprehensive visual design solution that makes graphic design accessible to all professionals. This online platform allows users to create a wide range of visual content, from interactive infographics and professional presentations to activity reports and marketing materials. The tool stands out for its ability to transform complex data into impactful visualizations that anyone can understand, even without technical design skills.
Piktochart's approach is based on a smart balance between ease of use and rich functionality. The platform offers over 600 ready-to-use professional templates covering all industries and types of communication. These templates serve as a solid foundation for quickly creating professional-quality visual content, while offering enough flexibility to customize every element to your specific needs.
What makes Piktochart particularly appealing is its "design for all" philosophy. The tool eliminates the technical barriers traditionally associated with graphic design, enabling marketers, consultants, entrepreneurs, and professionals from all walks of life to create impactful visuals without any prior design training.
This wealth of features makes Piktochart a versatile tool that meets both the occasional needs for visual design and the demands of regular professional content production, while remaining accessible enough for everyone in an organization to use.
Piktochart offers a range of pricing plans tailored to different needs, from a free version for beginners to professional plans for teams. The platform provides features that scale with your chosen plan, allowing you to create increasingly sophisticated visuals.
The pricing is particularly attractive for such a comprehensive graphic design solution, with monthly or annual payment options to help keep costs down. Each plan includes professional templates and advanced editing tools.
| Plan | Rates | Included |
|---|---|---|
| Free | Free | 5 designs, limited templates, PNG download with watermark |
| Pro | €12/month (billed annually) | Unlimited creations, all templates, HD downloads without watermarks, short videos |
| Teams | €24/month/user (billed annually) | Team collaboration, shared files, brand management, advanced analytics |
| Enterprise | Upon request | Enhanced security, custom integrations, dedicated support, training |
The free plan is a great way to get started and test out the platform, although it’s limited to five designs per month and adds a watermark to exports. This version still gives you access to basic features and a selection of templates, allowing you to assess the tool’s potential.
The Pro plan is the best choice for most individual users and small businesses. At €12 per month billed annually, it unlocks access to the entire template library, allows for unlimited creations, and removes download restrictions. High-definition exports without watermarks are a major advantage for professional use. This plan also includes the ability to create short animated videos, a feature particularly popular for social media.
For teams and organizations, the Teams plan—at €24 per user per month—provides essential collaboration features. Shared folder management makes teamwork easier, while branding controls help maintain visual consistency across all designs. Advanced analytics offer valuable insights into the performance of created content, a significant advantage for optimizing visual communication.
The Enterprise plan is designed for large organizations with specific requirements in terms of security, integrations, and support. Features such as single sign-on, advanced administrative controls, and the ability to create custom integrations justify a customized pricing structure based on the company’s exact needs.
The 30-day money-back guarantee provides a valuable way to try out paid plans risk-free. Users can also switch between plans during their subscription period, with prorated billing. This flexibility allows users to adjust their investment as their graphic design needs evolve.
Compared to competing solutions, Piktochart offers very competitive pricing, particularly for its Pro plan, which holds its own against similar tools that often cost 50 to 100% more. The quality of the templates and the ease of use fully justify this investment for anyone who wants to regularly create professional visuals without having graphic design skills.
1️⃣ If you are a freelancer or consultant:
As a freelancer, you need fast and efficient tools to create professional visuals without breaking the bank. Canva is the most accessible option, with thousands of free templates and an intuitive interface that lets you design infographics, presentations, and social media visuals in just a few minutes. Its free version already offers a wide range of features, making it perfect for getting started without any upfront investment. Adobe Express is also an excellent option, especially if you’re already working within the Adobe ecosystem. This solution offers advanced design features while remaining simpler than Illustrator or Photoshop. For freelancers looking for a more collaborative approach, Figma may be worth considering; although initially designed for UI/UX, it allows you to create presentations and infographics while making it easy to share them with your clients to gather their feedback in real time.
2️⃣ If you are a startup:
Startups need tools that scale with their growth while keeping initial costs under control. Canva Pro offers excellent value for money with its collaborative features, which allow the entire team to create consistent visuals using a shared brand kit and custom templates. This solution grows with you, easily transitioning from the idea stage to a fully structured business. Visme offers a more robust alternative with advanced analytics and interactive presentation options that can impress your investors during pitch sessions. Its integrated project management system facilitates teamwork. For tech startups that prefer open-source or more technical tools, Miro combined with tools like Figma can create a visual design ecosystem particularly suited to agile methodologies, allowing for a seamless transition from brainstorming to final deliverables.
3️⃣ If you are a small business or an SME:
Small and medium-sized businesses are looking for robust solutions that can be deployed enterprise-wide with centralized resource management. Adobe Creative Cloud for Business is a strong fit here, offering the full suite of Adobe tools along with collaboration and license management features tailored for teams. Although more expensive, this investment is justified by the professional quality of the outputs and alignment with industry standards. Lucidchart is a specialized alternative for companies that need to create complex diagrams, organizational charts, and business processes, with advanced integration capabilities with productivity tools such as Microsoft 365 or Google Workspace. For SMBs seeking a balance between features and budget, Venngage Business offers templates specifically designed for corporate communication, with advanced branding options and usage reports that allow you to measure the impact of your visual creations on your business.
Otherwise, these other software programs may also be a good alternative to Piktochart.