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Pastel is a collaborative platform that allows teams to easily collect, organize, and implement visual feedback on websites, mockups, or prototypes. Rather than exchanging screenshots or confusing textual explanations, Pastel offers an interface where users can click directly on a page, leave contextual comments, and discuss changes in real time, facilitating communication between designers, developers, and clients.
The platform integrates with your work tools (Figma, Slack, Notion, Jira, etc.) and allows you to centralize all feedback, prioritize tasks, and track the progress of corrections without any hassle. Pastel helps teams improve design quality, reduce unnecessary iterations, and speed up production cycles, making it an ideal tool for collaborative UX/UI projects.
How it works? As simple as sharing a link:
5 ways Pastel makes project approvals a breeze:
Pastel is a visual feedback and collaboration platform specifically designed for creative teams, agencies, and organizations that need to streamline their design review processes. Unlike traditional project management tools that treat visual assets as an afterthought, Pastel puts visual collaboration at its core, enabling teams to gather, organize, and act on feedback directly on images, videos, PDFs, and live websites. The platform eliminates the chaos of scattered feedback across emails, Slack messages, and sticky notes by centralizing all visual commentary in one organized workspace.
What sets Pastel apart in the crowded collaboration space is its laser-sharp Focus on visual content review. The platform recognizes that creative work requires a different approach to feedback than text-based projects, offering tools that preserve the visual context while maintaining clear communication channels. Whether you're reviewing website mockups, video content, or print materials, Pastel ensures that feedback remains contextually relevant and actionable, significantly reducing the back-and-forth that typically plagues creative projects.
The platform serves teams of all sizes, from small design studios to large enterprise organizations, with features that scale accordingly. Its intuitive interface requires minimal onboarding while providing powerful functionality that grows with your team's needs, making it equally valuable for freelancers managing client relationships and large agencies coordinating complex multi-stakeholder projects.
This comprehensive feature set transforms Pastel from a simple feedback tool into a complete visual collaboration ecosystem that addresses the unique challenges creative teams face when managing client relationships, internal reviews, and iterative design processes.
Pastel offers a simple and transparent pricing structure designed to accommodate teams of all sizes. The software includes a 14-day free trial so you can test all its features before making a decision.
Rates are billed monthly or annually, with attractive discounts for annual subscriptions. Each plan includes access to visual feedback, collaboration, and project management tools essential for the smooth running of your creative projects.
| Plan | Pricing | Included |
|---|---|---|
| Starter | $4 per user per month | 5 active projects, unlimited feedback, basic integrations |
| Professional | $8 per user per month | Unlimited projects, advanced workflows, premium integrations, analytics |
| Team | $16/month per user | Advanced team management, custom permissions, priority support |
| Enterprise | We quote | Custom solutions, SSO, advanced compliance, dedicated support |
1️⃣ If you are a freelancer or consultant:
For independent creatives, Figma is an excellent option thanks to its feature-rich free version and built-in collaboration tools. You can easily share your designs with clients and receive feedback directly within the interface. Adobe XD is also a solid choice if you’re already working within the Adobe ecosystem, offering seamless integration with Photoshop and Illustrator. For those who prefer more affordable solutions, Sketch remains a benchmark on macOS, particularly valued for its ease of use and plugin ecosystem. Its minimalist approach allows you to Focus on the essentials without being overwhelmed by complex features. These tools offer the flexibility needed to manage your client projects independently while maintaining a high professional standard.
2️⃣ If you are a startup:
Figma stands out as the obvious choice for startups thanks to its collaborative model and its ability to scale with your needs. Its free version allows small teams to get started without an initial investment, while advanced prototyping features facilitate user testing and rapid iterations. Framer is also worth considering if you need to create sophisticated interactive prototypes to convince investors or validate innovative concepts. For teams prioritizing speed of execution, Webflow combines design and development, allowing you to go directly from prototype to a functional website. This all-in-one approach can significantly accelerate your time-to-market. These solutions offer the agility needed to experiment, pivot, and adapt to market feedback without major technical constraints.
3️⃣ If you are a microenterprise or SME:
Established companies will benefit from Adobe Creative Cloud for Teams, which offers a comprehensive ecosystem and advanced administrative features for managing licenses and team projects. This solution ensures creative consistency across all your communications. Canva Pro is a particularly attractive option for teams without specialized design expertise, offering professional templates and brand kit features that ensure visual consistency for your brand. For companies with specific prototyping needs, InVision excels at creating interactive mockups and managing complex validation workflows. Its structured commenting system facilitates back-and-forth communication with internal and external stakeholders. These tools offer the robustness and enterprise features necessary to support your creative processes on a larger scale.
Otherwise, these other software programs may also be a good alternative to Pastel.