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Natively is a web-to-app conversion platform that transforms any existing website into a fully functional native iOS and Android app, without requiring a single line of code. The core concept is simple: rather than rebuilding a product from scratch for mobile, you point Natively to your existing web URL, configure a set of native features, and the platform generates an app binary ready for submission to the App Store and Google Play.

This approach is particularly relevant for teams that have already built something on a no-code platform such as Bubble, Webflow, or Shopify, or for those running a WordPress site, and want to offer their users a native mobile experience without the cost and delay of a full-scale development project. It natively supports all these platforms, with dedicated integration paths and documentation for each.

On the feature layer, Natively goes far beyond basic web wrapping. Once the web shell is in place, you can activate a range of native device capabilities directly from the platform. Push notifications are handled via OneSignal integration, allowing you to send targeted messages to users based on behavior or segments. Geolocation works both in the foreground and background, enabling location-aware experiences such as store finders, delivery tracking, or proximity-based content. The camera and microphone can be enabled to allow photo capture, document scanning, voice recording, or video calling from within the app.

For monetization, it natively integrates with RevenueCat for in-app purchases and subscriptions, and with AdMob for display advertising, providing app owners with two distinct revenue streams without the need for custom development. Analytics are handled through integrations with AppsFlyer and Facebook, which means you can track installs, user behavior, and campaign performance using established tools.

On the technical side, the platform uses a JavaScript SDK and a plugin architecture that allows developers to extend or customize behavior as needed. Deep links via Firebase enable users to navigate directly to specific in-app screens from external links, which is important for marketing campaigns and onboarding flows. The platform also provides real-device testing before any submission, and once ready, it handles the entire app binary generation process (IPA for iOS, APK/AAB for Android), including automatic uploading to App Store Connect for iOS.

For larger organizations or agencies, an Enterprise tier and a range of professional services (guided publishing, custom integration, full-service development) are also available for teams that require hands-on support throughout the launch process.

• The fastest possible path from web to mobile: For any business that already has a working web product, Natively eliminates the need to rethink or rebuild the entire product for mobile. Traditional app development agencies typically charge between $50,000 and $150,000 for a native app, and timelines of six to twelve months are not uncommon. Natively drastically shortens that timeline. The setup process can take hours rather than months, and the resulting app is a genuine native binary, not a slow Progressive Web App or a browser shortcut. For a startup or freelancer trying to offer mobile access to their users without burning through their budget on development, this is a significant difference.

• True native apps, not web views masquerading as apps: One of the most common criticisms of web-to-app converters is that they produce apps that feel unresponsive, lack access to device hardware, and get rejected by app store reviewers for being little more than a browser tab. Natively addresses this directly by enabling genuine native features such as push notifications, geolocation, camera, and in-app purchases, which are built on top of the web shell. The result behaves like a real app from the user's perspective and meets Apple and Google's publishing standards—a feat not guaranteed by all platforms in this category. The platform's 100% release guarantee reflects this confidence.

• Broad compatibility with the no-code ecosystem: The platform explicitly supports Bubble, Webflow, Shopify, and WordPress, which together account for a large share of the tools used by the Freelance Stack . This means there is no complex configuration or custom development required to make these platforms work within the Natively wrapper. If your product runs on any of these platforms, the integration process is documented and tested. This is a key differentiator compared to generic web wrapper tools that require you to determine compatibility on your own.

• Native monetization and analytics right out of the box: Integrating RevenueCat for subscriptions and in-app purchases, or AdMob for advertising, into a custom-built app typically requires a developer and several days of work. With Natively, these features are activated via the platform interface. For solo founders or small teams who want to monetize their mobile app without hiring additional staff, this removes a significant technical barrier. The same applies to the AppsFlyer and Facebook analytics integrations, which are standard requirements for any serious marketing or growth operation.

• Affordable pricing for independent developers: Compared to the cost of custom development or even some of the competing platforms, Natively's $32/month Unlimited plan (billed annually) is priced at a level that is affordable for a solo freelancer or an early-stage startup. The free Preview plan allows you to test the product and conduct real-device testing before spending any money. The Lifetime option at $699 is also worth considering for anyone who has a stable product and wants to avoid recurring costs.

• The quality of the app experience depends entirely on the quality of the underlying website: It natively wraps whatever you provide. If your web product has a desktop-first layout, slow load times, small tap targets, or a navigation structure that doesn’t translate well to a small screen, the resulting app will reflect all of those issues. The platform does not redesign or adapt your interface for mobile, which means that before converting, you may need to invest in responsive design or a mobile-optimized version of your site. Teams that skip this step often end up with technically functional apps that are frustrating to use in practice. The tool is only as good as the input it receives.

• Native customization has its limits without development skills: While Native covers a solid range of native features, there are use cases that require deeper integration with device APIs, complex custom animations, or performance-sensitive operations (such as real-time rendering or offline-first architectures) that a web wrapper fundamentally cannot deliver at the same level as a fully native app. If your product roadmap includes features that rely heavily on the device layer—such as a fitness app requiring continuous background health data synchronization or an AR experience—you will encounter limitations that no amount of configuration can resolve. The JavaScript SDK and plugin system extend the platform’s capabilities to some extent, but experienced mobile developers will find the architecture restrictive.

• Publishing to app stores requires an Apple Developer account and a Google Play account: These are separate costs that aren’t always obvious upfront: Apple charges $99 per year for individual developer accounts, and Google charges a one-time $25 registration fee. For someone building their first app, setting up these accounts, dealing with provisioning profiles, and understanding App Store Connect can be a significant learning curve. Natively offers a paid service to assist with this, but it starts at $600, which adds to the total cost. The platform's publishing process is largely automated, but the accounts themselves are the user's responsibility.

• Dependence on the web layer for performance: Since the app content is ultimately rendered from a web URL, performance depends in part on your server response times, CDN configuration, and asset optimization. A slow or poorly optimized website will result in a slow app. Users comparing this to a fully native equivalent built in Swift or Kotlin will notice the difference, particularly on older devices or with poor network connections. For many use cases, this gap is acceptable, but for products where speed is a competitive differentiator, it is worth taking into account.

Natively's pricing is structured around three main tiers, ranging from a free trial to a one-time lifetime purchase, plus a set of professional service add-ons for teams that need assistance with publishing or custom development. All prices listed below are based on publicly available information from the Natively website.