Trama Code Promo

A registered trademark is one of those business assets that most founders agree they need and consistently put off until something forces the issue, whether that is a competitor using a confusingly similar name, an investor flagging the absence of IP protection in due diligence, or an attempted registration that gets refused because someone else filed first. Trama was built specifically to remove the friction from that process. Founded in Slovakia and operating globally, it is an online trademark registration and brand protection service that combines attorney-led legal work with a digitally streamlined experience, covering everything from the initial eligibility check through filing, monitoring, and ongoing enforcement actions.

The entry point is a free lawyer's check delivered within 24 hours. Before any payment, a trademark attorney reviews whether the proposed mark meets the distinctiveness requirements set by the relevant intellectual property office, and provides a recommendation on whether to proceed with the application. This preliminary assessment covers the key eligibility criteria and flags any obvious conflicts, helping businesses avoid paying for a registration that is unlikely to succeed. The turnaround time of one business day is significantly faster than what a traditional law firm would typically offer for the same initial consultation.

Once the preliminary check is complete, the online process takes over. The applicant fills in a structured form covering the mark itself (word mark, logo, or combined), the Nice Classification classes covering the goods or services to be protected, and the target countries. Trama's legal team then drafts the application, presents a draft for client approval, and files it with the relevant Intellectual Property Office (IPO) on the client's behalf. The attorneys act as legal representatives throughout the examination process, handling communication with the IPO, responding to any office actions or objections, and managing any opposition proceedings that arise. Successful registrations provide 10-year exclusivity, renewable indefinitely.

Beyond registration, Trama offers a trademark watch service that monitors trademark databases across up to 190 countries on an ongoing weekly basis. The service scans for newly filed applications that could conflict with the client's registered mark, applies a risk scoring framework to distinguish high-similarity direct competitors from lower-risk findings, and delivers weekly email reports summarising any potentially problematic applications identified during that period. This is directly relevant because most IP offices provide a limited opposition window, typically two to three months from the publication date of a new application, so early detection is operationally critical for brands that want to enforce their rights.

The platform also provides access to a full range of post-registration legal services: trademark renewals, ownership transfers, declarations of use required in certain jurisdictions such as the United States, cease-and-desist letters, opposition filings, and brand removal actions targeting unauthorised use across online marketplaces, social media, and web domains. All of these services are handled by Trama's network of licensed attorneys, which includes former IPO examiners with direct experience on both sides of the examination process. A portfolio management dashboard allows clients to track the status of all active applications and registrations, receive deadline notifications, and store related documents in one place. Integration with Amazon Brand Registry is also supported, which is relevant for brands selling through Amazon's marketplace.

• The free 24-hour preliminary check lowers the barrier to getting started in a meaningful way: Most businesses delay trademark registration not out of indifference but because they are uncertain whether their mark is even registrable, and the cost of finding out through a traditional law firm can run to several hundred pounds or euros just for an initial consultation. Trama's free eligibility check removes that cost barrier and delivers a real attorney's opinion, not an automated algorithm, within a single business day. For a first-time founder who has never engaged with IP law before, this alone changes the calculus around whether to bother.

• All-inclusive pricing with no billing surprises: The per-country, per-class fees listed on Trama's pricing page are designed to be final costs, covering government filing fees, Trama's service fees, and legal representation throughout the registration process. In a sector where traditional IP firms are known for opaque fee structures and hourly billing that escalates with every round of correspondence, the transparency is genuinely valued by the small business users who leave reviews on the platform. The 4.8/5 star rating across review platforms reflects this frequently, with users citing the absence of unexpected charges as a specific differentiator.

• 96.9% claimed success rate, backed by a team including former IPO examiners: The legal expertise behind the service is not a commodity layer, former examiners understand how applications are evaluated from the inside, which matters when crafting descriptions of goods and services that are broad enough to be useful but specific enough to pass examination. For a business registering its first trademark, the difference between a well-drafted application and a generic one can be the difference between a smooth registration and months of back-and-forth with the IPO.

• The trademark watch service directly addresses one of the most overlooked aspects of brand protection: Registering a trademark is a one-time event. Maintaining it as a meaningful legal asset requires ongoing vigilance. The weekly monitoring across 190 countries, with human-calibrated risk scoring rather than raw result dumps, means clients receive filtered, actionable intelligence rather than a firehose of irrelevant filings. The integration of legal advisory on what to do when a conflicting mark is found completes the loop between detection and action.

• Registration fees are per-country and add up quickly for multi-market brands: Registering in the US ($590), the EU ($1,265), and the UK ($580) for a single class already totals close to $2,500. Adding Canada, Australia, and a second class in each jurisdiction can take a multi-region registration to $8,000 or more. This is the nature of the international trademark system rather than a Trama-specific issue, but it is worth understanding upfront: for businesses that genuinely need broad international coverage, the total budget is significantly larger than the headline per-country price suggests.

• The monitoring service covers trademark registers but not all forms of online brand abuse: The watch service focuses on newly filed trademark applications and provides supplementary monitoring of business registers and some online channels. It is not a comprehensive brand protection platform of the kind that BrandShield or Red Points provide, which deploy AI-driven image recognition and automated takedown workflows across e-commerce platforms, social media, counterfeit listings, and domain registrations at scale. For brands with significant piracy or counterfeiting exposure in e-commerce channels, Trama's monitoring scope may be insufficient on its own.

• Not ideal for the very early ideation stage: The free lawyer's check is useful once a business has settled on a name or mark they intend to use. It is not a search tool for exploring multiple naming options systematically. Founders who are still choosing between five potential brand names and want to screen all of them for trademark conflicts would need to submit multiple separate requests, and the 24-hour turnaround per check makes that an iterative process rather than an instant multi-option comparison.

Trama's pricing is per-service and per-jurisdiction, not a subscription. Trademark registration fees vary by country and by the number of Nice Classification classes selected. All fees are all-inclusive: government filing fees, legal representation, and drafting costs are bundled into the per-country price with no additional hourly billing. The free lawyer's eligibility check is available to all users with no commitment. Monitoring and legal services (cease-and-desist, opposition, renewal) are priced separately as add-on services. A 20% discount on service fees is available through the Freelance Stack deal.

The table below shows key reference prices for trademark registration in the most frequently requested jurisdictions, covering 1 class per market.

Full pricing for all 190+ covered jurisdictions is available on Trama's detailed pricing page. Trademark watch, legal services (oppositions, renewals, cease-and-desist letters), and brand monitoring are priced separately on request.