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-20% en plus sur l'abo. annuel
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Cobalt is a platform designed specifically for SaaS developers to accelerate the integration of native functionalities. It simplifies the development process by streamlining authentication management, infrastructure scalability, and data transformation. With Cobalt, teams can create and deploy integrations up to 10 times faster, optimizing development time and reducing the technical effort required.
In essence, Cobalt is an innovative tool that allows developers to focus on delivering value rather than getting bogged down in the technical complexities of integrations.
The #1 Unified API platform for truly native API integrations:
Designed to build any complex integration:
Unified platform with modern APIs:
Every SaaS product eventually hits the same wall. Customers start asking for integrations with their CRM, their HRIS, their accounting tool. The product team adds one or two manually, engineering spends weeks on each one, and the backlog of integration requests keeps growing faster than anyone can address it. Cobalt was built to break this cycle. It is an embedded integration platform (embedded iPaaS) that lets SaaS companies offer native, white-labeled integrations directly inside their product, without building and maintaining each connection from scratch.
The core of what Cobalt provides is a catalog of over 1,000 pre-built connectors spanning the most common SaaS categories: CRM (Salesforce, HubSpot, Pipedrive), HRIS (Workday, BambooHR, Personio), accounting (QuickBooks, Xero, NetSuite), helpdesk, project management, marketing automation, and many more. Rather than writing a custom API integration for every tool a customer might use, a SaaS team connects Cobalt once via a single API call and gains access to the entire connector catalog. New integrations that would previously take months to ship can go live in days.
A significant part of what Cobalt handles is authentication complexity. Every third-party API has different authentication mechanisms: some use OAuth, others API keys, token refresh flows, or session-based auth. Cobalt abstracts all of this at the platform level, managing token refresh, credential storage, and re-authentication automatically. For product teams, this removes one of the most time-consuming and error-prone parts of building integrations.
Workflow orchestration is another pillar of the platform. Cobalt allows teams to define integration logic visually or via code, set up event-driven triggers, configure webhooks, and manage multi-step data flows across systems. This orchestration layer means the platform handles not just the connection itself but the business logic that determines what data moves, when, and in which direction. Data transformation capabilities let teams map, reshape, and normalize data between different schemas without writing custom transformation code for every integration.
For end users, the experience is designed to feel entirely native to the host product. Cobalt provides embeddable UI components that can be white-labeled and surfaced directly inside a SaaS application's interface, so customers can configure and activate integrations without leaving the product or realizing an external platform is involved. This in-app integration marketplace approach improves adoption and reduces the support burden compared to directing users to external documentation or setup flows.
The platform also includes observability tooling: logs, error tracking, retry management, and monitoring so teams can see exactly what is happening across their integrations in production. Enterprise-grade security standards, including SOC 2 compliance, are part of the foundation. Cobalt also positioned itself early as an MCP-native integration platform, allowing teams to unify AI agent workflows with external data sources through the same integration infrastructure.
Cobalt's pricing is structured around tiered plans designed to scale with the size and maturity of the SaaS product using it.
A free tier is available to explore the platform and begin building, with no upfront investment required. Paid plans are usage- and feature-based and scale from early-stage products to large enterprise deployments. Exact pricing for the paid tiers requires contacting Cobalt's sales team; the figures below reflect publicly available and third-party reported data and should be confirmed directly with Cobalt before any purchasing decision.
| Plan | Indicative pricing | Key inclusions |
|---|---|---|
| Free | $0 | Platform exploration, limited connectors, sandbox environment to test integration builds |
| Growth / Starter | From ~$499/mo | Access to pre-built connector catalog, managed authentication, workflow orchestration, embedded UI components, webhooks and events |
| Business / Scale | Custom – contact sales | Higher connector and workflow volumes, advanced data transformation, white-labeled marketplace, priority support, SLA |
| Enterprise | Custom – contact sales | Custom connectors, dedicated infrastructure, SOC 2 compliance, SSO, advanced security controls, dedicated customer success |
1️⃣ If you are a freelance or consultant:
As an independent developer or consultant, you are unlikely to be building a SaaS product at a scale that justifies an embedded iPaaS subscription. Your integration needs are more likely to be internal workflow automation: connecting the tools you use day to day, triggering actions between apps, or syncing data between a client's systems. Make (formerly Integromat) is the natural fit here, offering a visual automation builder with hundreds of connectors and a pricing model that starts at very accessible entry points. n8n is worth considering if you want more control and are comfortable with a more technical setup; it can be self-hosted, which keeps costs low, and its workflow logic is considerably more flexible than most no-code alternatives. Neither is an embedded iPaaS in the Cobalt sense, but for the independent profile they address the actual integration problem much more practically.
2️⃣ If you are a startup:
For a startup that is building a SaaS product and starting to receive integration requests from customers, the build-vs-buy question on integrations is real. Merge is a strong alternative to evaluate at this stage: it takes a unified API approach rather than embedded iPaaS, meaning it abstracts categories of tools (HRIS, CRM, accounting) behind a single normalized API, which works well when you need coverage across a category quickly and do not need deep per-integration customization. Make is useful at the startup stage for internal automation and early prototype integrations while the product finds its footing, before the integration volume justifies a dedicated embedded iPaaS. The key question for startups is whether customer integrations are a core part of the product's value proposition yet; if they are, Cobalt's model starts to make sense earlier than it might otherwise.
3️⃣ If you are a SMB or mid-sized company:
At this scale, with a SaaS product serving a growing customer base with diverse tool stacks, the case for an embedded iPaaS is strongest. Zapier covers a very broad range of apps and is familiar to most business users, but it operates as a workflow automation tool rather than a true embedded integration platform; it works best when customers manage their own automations, rather than when integrations need to feel native to your product. Make scales better than Zapier for more complex logic and offers better value at higher volumes. For teams building on top of specific API categories, Merge remains relevant as a complement: use it for breadth across standardized categories, and consider Cobalt where deeper, more customized integration logic is required. Alloy Automation is another alternative worth evaluating in this space, specifically for e-commerce and growth-focused SaaS workflows.
Sinon, ces autres logiciels peuvent également être une alternative intéressante à Cobalt.
